Digital Marketing Specialist SEO/SEM
Canibuild Au Pty Ltd, India
Job Description
About us
Canibuild (www.canibuild.com) helps the residential construction industry automate and improve how construction is sold, designed, and approved.
Work alongside a mix of embedded construction professionals and leading software developers to research and develop cutting edge applications.
Today, we are a growing SaaS startup with a rapid subscriber user base from around the world including United States, Canada, Australia, and New Zealand.
Job Summary
The Digital Marketing Specialist (SEO/SEM) will be responsible for developing and executing digital marketing strategies to increase website traffic, improve search engine rankings, and drive conversions. Additionally, you will have knowledge of SaaS marketing practices that drive lead conversion through organic and paid channels.
Job Responsibilities
- Develop and implement effective SEO and SEM strategies that drive traffic, improve search engine rankings, and increase conversions.
- Conduct keyword research, on-page optimisation, link building, and content development to improve website visibility.
- Manage PPC campaigns across Google, Meta, Bing, etc, including keyword research, ad copy creation, landing page optimisation, and bid management.
- Conduct website audits to identify technical issues that could impact website performance and user experience.
- Monitor and report on website traffic, search engine rankings, and other key performance indicators.
- Stay up-to-date with the latest trends and best practices in SEO, SEM, and SaaS marketing.
- Use SaaS marketing practices to drive lead conversion through organic and paid channels.
- Use marketing automation tools such as HubSpot to manage campaigns.
- Conduct A/B testing and conversion rate optimisation techniques to improve website conversion rates.
- Develop and execute social media advertising and email marketing campaigns.
- Collaborate with cross-functional teams including product, sales, and customer success teams.
Requirements
- Bachelor's degree in marketing, communications, or a related field.
- Minimum of 3 years of experience in SEO and SEM.
- Proven track record of improving search engine rankings and increasing website traffic and conversions.
- Experience with Google Analytics, Google AdWords, Meta Business Manager, and other digital marketing tools.
- Strong analytical and problem-solving skills.
- Excellent communication and project management skills.
- Knowledge of SaaS marketing practices that drive lead conversion through organic and paid channels.
- Experience with CRM/marketing automation tools such as HubSpot.
- Familiarity with A/B testing and conversion rate optimization techniques.
- Experience with social media advertising and email marketing campaigns.
- Ability to collaborate with cross-functional teams including product, sales, and customer success teams.
- Work schedule is 6:30 AM to 2:30 PM IST
- Willing to work remotely full-time
- Owns a laptop/desktop that you could use for the role
Benefits
- Competitive salary packages
- Opportunities for growth and development
- A dynamic work environment
- Full-time remote work