Director of Product Marketing
Birdeye, India
Job Description
Why Birdeye?
Once upon a time, local businesses could attract customers through advertising and word of mouth. But today consumers choose businesses based on online reputation and digital experiences. The modern marketer must deliver exceptional experiences that create repeat customers, and they need a platform that can do this at scale. Local businesses often struggle to overcome the complexity and inefficiencies that come from using multiple applications to manage and optimize their marketing and customer experience operations. They often find that their use of fragmented point solutions keeps them from achieving true customer insights - and from acting upon them in real time.
This is the challenge that Birdeye solves with its all-in-one reputation and customer experience platform. More than 90,000 local businesses and brands use Birdeye to be found online through local listings and reviews; engage with consumers through webchat, text, and social media messaging; collect digital payments; and gain insights to improve customer experience with survey, ticketing and benchmarking tools.
Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of industry experts and innovators from Google, Amazon, Salesforce, and Yahoo and in 2021, our CEO and Co-founder was named 2021 EY Entrepreneur of the Year. Birdeye is backed by the who’s who of Silicon Valley - Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, and World Innovation Lab - and recently closed a $60 million Series C funding round led by Accel-KKR, a leading technology-focused investment firm. Learn more at birdeye.com.
What You’ll Do:
We’re looking for a high-impact Director of Product Marketing to lead a dynamic team of product marketers and sit at the intersection of Marketing and Product. Reporting to the VP of Product Marketing, you’ll have the opportunity to make a significant impact on the short and long-term business, overseeing programs across the entire product marketing landscape including GTM strategy, positioning and messaging, pricing and packaging, and customer, market and competitor research.
We’re looking for a highly collaborative strategic leader and customer advocate with experience leading product marketing teams in a high growth environment and a proven track record of high impact contributions. You will bring strong strategic thinking, marketing abilities, and technical savvy to understand our target markets and use those insights to create actionable business plans.
You and your team will play a pivotal role in developing and translating customer and market insights to help drive product strategy and shape our roadmap. You’ll bring these products to market and work closely with Product, Marketing, Enablement, and Sales to orchestrate amazing product launches that drive revenue growth across segments.
Responsibilities:- Become a domain expert for Birdeye and our markets. Deeply understand our target market, pain points, market trends, competitive landscape, differentiators, and value proposition.
- Conduct user, market, and competitive research to help our Product team build high-value, differentiated products, and inform our company’s future vision and strategy.
- Champion the customer and advocate for research and insights to own the voice of the customer, and leverage those data and insights to help drive strategy.
Business, Product amp; Pricing Strategy
- Evaluate business opportunities to optimize the product portfolio through primary research, analysis and understanding of targeted markets, market needs amp; trends, the value of the opportunity, customer business issues, and the competitive position of Birdeye offerings.
- Partner with product management leadership and establish a continuous feedback loop that encompasses customer input, market trends, and competitive factors to influence product development.
- Collaborate with Finance and Product to refine our pricing and packaging strategy to create maximum customer value and accelerate revenue growth.
Messaging amp; Positioning amp; Pricing
- Demonstrate excellence in distilling product complexity into differentiated, memorable, and ready-to-use positioning and messaging. Tailor value props by audience, vertical, segment, and other key dimensions.
- Produce world-class product content including thought leadership content, website content, webinars, product sheets, solution guides, and more.
- Enable the marketing and support teams to amplify your efforts by creating content and guidelines for external marketing campaigns (blog, help articles, how-to videos, emails, etc).
GTM Strategy amp; Execution</