Manager - Product Marketing (Fully Remote)
Liminal, India

We are looking for a Product Marketing Manager with 3-5 years of experience in the industry to create and build strong product awareness and affinity in the market. The candidate will lead our outbound marketing activities and will be responsible for presenting our products in ways that will strengthen our brand and boost our sales.

For this role, one needs to be a creative and quantitative thinker. Must be familiar with various product marketing techniques, like email campaigns, outbound marketing, community marketing and product packaging strategies. The business goal will be to develop and implement the most profitable plans to position and promote Liminal products effectively.

• Study company products in depth and create ready reckoners for each product offering
• Creative technical documentations with content teams help for users as manual guide and translate technical details into benefits for the business prospects and sales generation
• Follow and analyze market trends to position products in relevant markets
• Create report on product usage, consumer experience and future demands
• Develop product marketing strategies (packaging, pricing, advertising, product launching, NPS etc)
• Craft compelling product position and promotional messages across marketing channels (landing pages, ad campaigns, website, microsites, sales collaterals etc)
• Work with various teams (design, content, acquisition, product, sales) to implement strategies and drive awareness and affinity
• Test marketing product features, releases and ad copies to drive MQL’s
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding product communication strategy
• Maintain a detailed understanding of competitive landscape and strategies in relevant markets

Requirements

• Proven experience as a Product Marketing Manager, Brand Manager or similar role that qualifies for building product awareness and affinity
• Experience in product and market analysis is a must
• Familiar with various product marketing tactics and strategies and global geographies (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends)
• Excellent communication skill and a keen eye for detail, measurement metrics, analytics and creativity
• Analytical mind and strong quantitative skills
• BSc/MBA in Marketing, Communications or similar field is a must
• Drive product analytics to understand feature usage, comprehension, and optimization
• Excellent verbal and oral communication skills
• Must display leadership skills in driving product marketing strategies in previous experiences

Benefits

At Liminal, we’re building the best home for digital assets. Making them secure and efficient every day!
As a team, we thrive to inspire and push you to live your dream and build a technology that challenges the status quo.

Liminal is where crypto-native citizens live. We wish to make digital assets accessible, simple, transparent, and secure.

We are an ambitious team of individuals who are chasing the Big Hairy Audacious Goals (BHAG) and we work with full authority. There are no right or wrong decisions, but only timely or late decisions.
Thus, we execute with great speed. We think, we create, we deliver, and we drive innovation.

Successful companies are built on strong and positive emotions, and we aim to drive this internally. Emotional intelligence leads to impactful results.
There may be tough days or even months, but we make sure we pull each other through a great and successful quarter. As a team, we celebrate even the small wins together.

We focus on the goal, and we ensure that the journey is fruitful too. We learn from each other’s experiences, whether success or failure, each chapter adds to a takeaway which is a useful lesson.
We share, express, and aim to achieve the planned outcome together as a team.

As a team, we are thankful to have each other's back. We are kind when we give feedback, and we take feedback positively. Liminal’s motivating culture to showcase one’s work, and share appreciation, sets us apart from others.

Seamless workflow between the team is the secret ingredient. We take ownership of our work, and ensure its delegated with due diligence and automated in time.

It’s not about 500 people, but 500X people that makes the difference. And, this is what we follow at Liminal.<

Job Rewards and Benefits