Senior Project Ad Manager:
Few analytical functions, such as estimation and allocation of budgets, targeting and segmentation, evaluation of the performance of each channel, and forecasting the performance of campaigns. Who has strong analytical skills and a data-driven approach to problem-solving is a must for this role.
Strategic Skills:
- Source and implement the most effective keywords, measure keyword performance and optimize campaigns based on them.
- Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of all existing marketing channels to determine and make necessary adjustments to optimize marketing effectiveness.
- Understand our products inside out. Research competitors and their strategies to find the gaps in the industry and accordingly set up marketing and advertising goals for the brand.
- Manage ad placements, target the relevant interests and topics and use Google’s in-market audiences for search ads.
- Use multi-touch attribution to track touchpoints across the funnel, which will help maximize Pay-Per-Click (PPC) campaign effectiveness.
- Develop hypotheses and perform A/B (or multivariate) testing to recommend optimizations
- Leverage customer insights to better segment, target and reach potential customers
- Explore new marketing opportunities such as social media channels, apps, ad formats, etc.
Requirements
Technical Skills:
- Analytics and database tools such as Excel, Google Analytics, Tableau, Marketo, etc. and performance marketing platforms, such as Social Animal, HubSpot, GetSocial, BuzzSumo
- Knowledge and prior usage of tools like Facebook Ad Manager, AdWords, Taboola, Outbrain
- Exposure to data visualization and reporting tools, such as Tableau, is a plus
- Keeping abreast of emerging technologies and developments in the digital industry
- Experience with Google Adwords is a bonus
Decision-Making Skills:
- Set acquisition and growth targets for marketing teams spread across offline and online channels such as social, search, paid search, mobile, display, etc.
- Allocate and modify budgets for efficient spending
- Tweak strategies and budgets based on current performance to maximize ROI
- Direct and manage agency performance on various channels to achieve goals and ROI targets
- Scope out and identify new platforms, tools and systems to improve performance
- Identify pain points to creatively improve non-performing areas
Benefits
Aroaux is a dynamic consulting company with a focus on providing complete End-To-End business solutions and marketing to its clients and partners. Our exemplary IT services help you implement, execute and manage your business in an efficient, faster an profitable way.
Our aim is to reach every corner of the world through our One Stop Software Solutions and Marketing strategies and solutions to enable generic growth of clients. Lets Evolve Together.