Senior Product Marketing Specialist
Packt, India

Role Overview

Title and community marketing are the core part of Packt’s publishing system and ensure that each publication is given the awareness and publicity it needs to become a breakout title. Reporting to the Associate Group Product Manager, the Senior Product Marketing Specialist is responsible for coordinating between the Author, Operational, and Commercial teams to ensure that our Books are effectively marketed to their target audiences. This will involve ensuring that titles are announced well at least 3 months before publication on core channels and that the author is supported in conducting marketing activities. The Senior Product Marketing Specialist is also a community-centric and community-facing role responsible for outreach and community partnership development to ensure maximum exposure to the right audience for all Packt titles.

What is product marketing?

Product marketing is the process of bringing a product to market. This includes deciding the product's positioning and messaging, launching the product, and ensuring customers understand it and adopt it. Product marketing aims to drive the demand and usage of the product.

Product marketing’s purpose is to drive product adoption by shaping market perception through strategic marketing activities that meet business goals.

Product Marketer plays a role of a partner to a product manager, in achieving product/market adequacy and placing the product in the market in time.

Packt is a product-based organisation and it’s mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals.

The Product Marketing team at Packt is responsible for driving title awareness and visibility through title reviews, Influencer Marketing, Editorial reviews, book forewords, conference sponsorships and community partnerships. These relationships enable visibility and awareness of our titles and brand in the community.

Each Product Marketing specialist is expected to generate their own reviewer leads and convert them to reviews posted on Amazon within agreed timeframes.

Author Marketing support is also a key responsibility of the Product Marketing Specialist, requiring collaboration of authors with their marketing efforts.

Responsibilities

Title Marketing?

• Ensure that pre-publication copies are distributed to influential community members, websites, and events once a title is uploaded

• Co-ordinate with stakeholders in Commercial, Publishing, and Amazon teams to create and deliver monthly individual title level campaigns on Amazon
• Co-ordinate with stakeholders in Commercial and Publishing teams to coordinate the release of extracted articles with backlinks on developer community websites

Community Outreach and Marketing?

• Build relationships with relevant outreach and community websites from the category to feature titles on their site
• Ensure backlinks for all titles on relevant and high-traffic community sites

• Drive first to market, community edition, and imprint title marketing for titles. Ensure we have community networks to facilitate the marketing of these titles.

Mentoring and Training?

• Mentor and support new starters in the marketing team
• Support Product Marketing Manager with training initiatives to ensure the team receives a consistent level of training

• Leading by example by taking on high-priority titles (First to market, Community Editions, and Imprints) and delivering high-level well-rounded title marketing strategies

Process Management?

• Support AGPM by owning the Marketing 360 meeting preparation and coordination for the portfolio
• Support AGPM with the Product Marketing Specialist hiring process

• Support Product Manager with management of the team processes E.g., Submitting Print book order requests, playbook development
• Manage team weekly updates and distribute to Marketing Management team Community Initiatives, Reviews Update, Sales Update

Promote Brand Advocacy

• Generate organic brand advocacy for Packt’s Explorer products

Requirements

Competencies

• You are comfortable using a combination of intuition, experience, and expertise to identify potential problems and can take corrective action quickly
• Out-of-the-box thinking and problem-solving skills are a must when a challenge arises
• You will have excellent relationship management skills

• Organizational and multi-tasking skills essential
• Strong project management a

Job Rewards and Benefits