Product Marketing Specialist
Packt, India

Role Overview

Product marketing is a core part of Packt’s publishing marketing process and ensures that each publication is given the awareness and publicity it needs to become a breakout title. The successful candidate will be responsible for driving the sales of recently published titles through title reviews. This role also includes ensuring that once titles are announced on core channels, authors are marketing their titles and reviewers are posting reviews on Amazon. This is a developer community-centric and developer community-facing role, so you will take the lead on outreach to potential reviewers for title feedback.

What is product marketing?

Product marketing is the process of bringing a product to market. This includes deciding the product's positioning and messaging, launching the product, and ensuring customers understand it and adopt it. Product marketing aims to drive the demand and usage of the product.

Product marketing’s purpose is to drive product adoption by shaping market perception through strategic marketing activities that meet business goals.

Product Marketer plays a role of a partner to a product manager, in achieving product/market adequacy and placing the product in the market in time.

Packt is a product-based organisation and it’s mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals.

The Product Marketing team at Packt is responsible for driving title awareness and visibility through title reviews, Influencer Marketing, Editorial reviews, book forewords, conference sponsorships and community partnerships. These relationships enable visibility and awareness of our titles and brand in the community.

Each Product Marketing specialist is expected to generate their own reviewer leads and convert them to reviews posted on Amazon within agreed timeframes.

Author Marketing support is also a key responsibility of the Product Marketing Specialist, requiring collaboration of authors with their marketing efforts.

Responsibilities?

Marketing Reviews?

• Co-ordinate with stakeholders in Commercial and Publishing teams to ensure that all titles are announced up to at least 3 months before publication.
• Ensure that copies of product pre-finals are distributed to Amazon reviewers 30 days before publication?
• Ensure reviewers leave honest and well-balanced feedback on Amazon.com?

Author Marketing?

• Work with authors to encourage them to participate fully in?Packt?marketing activities we launch that will include author exclusive discounts, Amazon campaigns, direct campaigns, and PR of their titles

• Work with the author on the menu of activities during the pre-publication, publication, and post-publication milestones
• Support the author with profile building in the community taking them from unknown to a community authority?
• Arrange author interviews about their writing experience to feature on Packt Author Website
• Work with the author on developing Amazon author profile page

Requirements

Competencies

The work we do is fast-paced and demanding. We are looking for dynamic candidates with an interest in technology and book publishing. You will need strong oral and written communication skills, attention to detail, and excellent organization and time-management skills. You will need to be proactive in troubleshooting and problem-solving, upbeat, enthusiastic, and motivated. You will be a demonstrated self-starter who is focused and calm under pressure.

Essentials

• Strong relationship management skills

• Comfortable using a combination of intuition, experience, and expertise to identify potential problems and able to take corrective action quickly
• Organization and multi-tasking skills
• Self-starter, self-motivated, and able to use initiative to drive great results
• Strong project management and process improvement skills
• Strong written and verbal communication skills

• Good commercial judgment

KPIs

Amazon Reviews?

Amazon Reviewer Leads generated per title
Base 80 leads per title
Target 100 leads per title
Amazon Reviews generated per title?
5 reviews (30-day VPT)

10 reviews (60-day VPT)

15 reviews (90-day VPT)- 15 reviews in total by the end of 90-day VPT

Author Marketing?

Author Marketing Activities (social media, blog, newsletters)?

Pre-publication post- 1

Publication Post- 1

Post Publication

Job Rewards and Benefits