Marketing Campaign Manager
Virtuoso, India
Job Description
A bit About Us
Virtuoso's mission is to enable and lead the world's quality-first revolution. The field of QA has not kept pace with the software industry's transition to CI/CD. We are fixing that.
Virtuoso has reimagined how software is tested by developing a game-changing platform that is already being used by the biggest names in software. We passionately believe that anyone should be able to create and maintain tests regardless of their technical skill, and that quality is a key driver for change and growth. The latest advances in AI and Machine Learning have been leveraged to produce test automation software that thinks like a human, empowers everyone to test, and for the first time delivers on the promise of codeless test automation. Achieving remarkable success has become a business-as-usual activity for us and we need to rapidly expand our team for that to continue to increase. Want to join the quality-first revolution? Then read on.
Virtuoso is a company without borders with employees that make an impact worldwide, with offices and a remote team spread across the globe. At Virtuoso you’ll have the freedom to make decisions quickly and execute them, to work collaboratively with colleagues in other countries, so advanced written and spoken English is a must. The nature of our product is reflected in our thorough and agile culture. We do the right things fast and our application process is no different. We want exceptional people and we will act to get them.
About The Role
Virtuoso is looking for a marketing campaign manager who will be responsible for acquisition channels across paid advertising, marketing campaigns, and organic channels. In this role, this person will be responsible for strategizing and executing on omnichannel marketing campaigns . This role will work closely with the global GTM team, with a focus on the sales function in order to run coordinated campaigns. Additionally, this role will be responsible for identifying, strategizing, and opening new channels, methods, and ideas to drive lead flow.
- Maximise lead generation through the creation, execution, of the global digital marketing program, with strategies specific for advertising and demand generation, campaign management, and organic channel development.
- Research, recommend, and help implement new channels, opportunities, and best practices to grow demand in the market.
- Maintain and own campaign performance tracking including: leads generated, MQLs, SQLs, pipeline generated, and revenue generated by channel, by month, and by cohort and program. Additionally, track CPL, CPMQL, CPSQL, ROI, and ROAS as figures on a monthly basis.
- Liaise with the sales and product marketing functions in order to build targeted campaigns that run in partnership across multiple channels.
- Own the internal communication channels within the organization to coordinate campaigns and marketing programs.
- Monitor SEO and user engagement and suggest content optimization for social and our websites.
- Work with the content and creative teams in order to have digital marketing-specific resources for campaigns, including content, creative materials, and other collateral.
- Manage daily campaign operations across all channels, including LinkedIn, Google, Microsoft, Capterra, and G2.
- Stay up-to-date on the testing and software development market and trends, as well as digital marketing trends.
Requirements
What's In It For You...
- Targets and results driven - ability to work in a high paced environment and beat targets
- This isn’t your first rodeo - you have experience as a digital marketing campaign manager.
- You get tech - you live and breathe Google, Bing, PPC, CPC, CPL, ABM and SEO. More importantly, you didn’t have to Google what any of those acronyms mean.
- You’re analytical - you can look at datasets big and small across platforms like Google Analytics and HubSpot to make data-driven decisions; you run tests regularly in order to drive performance marketing campaigns.
- You get CRMs - HubSpot is our single source of truth; you live and breathe all thinks reporting and understand how to measure and report out of the system.
- You’re good at the practical stuff - you can manage deadlines and work collaboratively in a fast-paced environment; you’re used to managing competing deadlines and can work within budget and on quick timelines.
- Entrepreneurial, flexible, and ready to jump on new projects and opportunities (even if loosely defined out of the initially defined job scope).
- Experience with WebFlow preferred.
Benefits
What's In It For You...
- Competitive Package, include generous annual performance bonus
- Employee Sha