Demand Generation Manager - Digital Marketing
UWorld, LLC, India
Job Description
UWorld is a worldwide leader in online test prep for college entrance, undergraduate, graduate, and professional licensing exams throughout the United States. Since 2003, over a million students have trusted us to help them prepare for high-stakes examinations.
We are looking for a highly experienced Demand Generation Manager to our existing digital marketing team who enjoys a fast-paced, innovative environment where the team strives to push the limits of traditional marketing methods daily.
The role requires someone to drive the brand-building efforts strongly which includes staying consistent with brand image internally and externally. Establishing brand marketing strategies and execute marketing plans to maintain brand presence in the USA Education market.
- Strategize, manage and execute customer acquisition (lead generation) activities across all digital channels including search and social media to generate a steady stream of leads
- Identifying, implementing, testing, and measuring new growth tactics and novel marketing methods
- Establishing processes and systems to ensure experimentation and measurement can be done in a scalable and repeatable model
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
- Identify the right platforms for participation that will help in driving brand visibility and growth or create partnership opportunities.
- Identify trends and insights, and optimize spend and performance based on the insights
- Cross-functional collaboration with internal and external marketing teams to move the levers
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Requirements
- 10+ years experience in digital marketing preferably in the education industry
- Experience as a demand generation specialist for 3+ years in digital product marketing
- Hands-on experience with web analytics and A/B testing tools (Google Analytics, Stat Counter, HubSpot, and Crazyegg, etc)
- Hands-on expertise in paid/ organic traffic sources and effective marketing strategies across all major digital media channels (Google Adwords, Facebook, Bing, TikTok, etc)
- Experience prioritizing, optimizing growth channels, scaling, and automating the growth process
- Experience in setting up from scratch, online marketing for a product company
- Deep understanding/ knowledge of the online forums (such as Reddit, Quora, etc)
- Good knowledge of all digital marketing avenues and their fitment to various use cases
- Demonstrated ability to use the content for organic growth and brand building
- Strong funnel analysis capability, data orientation, and comfortable with writing creative briefs
- Exceptional organizational and analytical skills
- Proficient written and verbal communication skills (email, phone, etc.)
- Excellent analytical, communication, and research skills
- Excellent attention to detail and organization skills and ability to articulate ideas clearly and concisely
- Ability to work effectively within a changing environment that is going through high growth
- Exceptional follow-through, personal drive, and ability to understand direction and feedback