Associate Global Paid Search Marketing Specialist
Udemy, India
Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Aug 24, 2021
Last Date
Sep 24, 2021
Location(s)
Job Description
As a member of Udemy’s Paid Search marketing team, you’ll be at the forefront of Udemy’s global customer acquisition efforts, contributing to Udemy’s mission of improving lives through learning by reaching and inspiring potential new students to learn through our platform. The Paid Acquisition team develops and executes against data-driven marketing strategies to deliver growth and efficiency at scale for Udemy.
A Paid Search Marketing Specialist is responsible for managing paid search and display channel’s operations globally. You will be part of the day-to-day management of our paid search channel operations, working on the campaign and ads creation process, auditing the accounts, helping the channel strategy team to build experiments, performance improvements/tracking and reporting in order to improve overall channel efficiency.
You are an avid learner, curious and with strong analytical skills, comfortable navigating through large amounts of data to come up with insights that can help explain channel performance and drive improvements. You have a strong interest in the digital marketing space, specifically performance marketing. You are organized and comfortable managing timelines and deliverables for multiple projects at a time. You enjoy working cross-functionally, multi-cultural amp; geo-dispersed teams and have strong communication skills. You are highly proactive, results obsessed with strong attention to detail and are constantly looking for ways to improve how things work. You are technically-savvy, with a strong interest in understanding the fundamentals of how the data and tools that we use to run the paid search channel work.Here's what you'll be doing:
About UdemyWe believe anyone can build the life they imagine through online learning. Today, millions of students around the world are advancing their careers an
A Paid Search Marketing Specialist is responsible for managing paid search and display channel’s operations globally. You will be part of the day-to-day management of our paid search channel operations, working on the campaign and ads creation process, auditing the accounts, helping the channel strategy team to build experiments, performance improvements/tracking and reporting in order to improve overall channel efficiency.
You are an avid learner, curious and with strong analytical skills, comfortable navigating through large amounts of data to come up with insights that can help explain channel performance and drive improvements. You have a strong interest in the digital marketing space, specifically performance marketing. You are organized and comfortable managing timelines and deliverables for multiple projects at a time. You enjoy working cross-functionally, multi-cultural amp; geo-dispersed teams and have strong communication skills. You are highly proactive, results obsessed with strong attention to detail and are constantly looking for ways to improve how things work. You are technically-savvy, with a strong interest in understanding the fundamentals of how the data and tools that we use to run the paid search channel work.Here's what you'll be doing:
- Successfully apply paid search strategy and support the global paid search strategy team to manage existing channels (Google Ads, Bing, Display and Mobile)
- Run the day-to-day management of a portfolio of Search campaigns including, but not limited to, campaign, ad group and ad creation process and optimization decisions
- Track, report and present campaign performance and channel insights to internal stakeholdersResponsible for auditing the accounts amp; finding the opportunities.
- Responsible for the QA process of the new campaign amp; ads launch.
- Help the team to restructure the non-English speaking market accounts to increase efficiency.
- Monitor search trends and develop actionable insights to the global paid search strategy team for optimization amp; experimentation.
- Strategize and execute UAC campaigns for India.
- Support ongoing landing page and ad copy experimentation and testing
- Collaborate with the rest of the paid acquisition channels to identify and implement cross-channel initiatives.
- Utilize a variety of third-party tools including, but not limited to, Search Console, Google Analytics, Google Trends and Google Ads to understand performance and draw insight to be used for future campaign optimization.
- Stay up-to-date with best practices in paid search and digital marketing landscape.
- Bachelor’s degree or equivalent
- 2- 3 years of work experience in performance marketing, mainly in SEM amp; Display channels.
- Experience managing Paid Search campaigns with the e-commerce mindset while maximizing KPIs such as profit and new user revenue
- Experience using Google Ads amp; Bing Ads Editor
- Google Ads certified
- Experience with analysis using data analytics tools like Excel
- Comprehensive understanding of digital marketing and the latest Paid Search amp; Display channels trends
- Excellent quantitative, analytical and creative problem-solving skills
- Self-motivated, well organized and with strong attention to detail
- Strong communication skills and an outstanding capacity for cross-functional and cross-organizational collaboration
- Comfortable working in a fast-paced and dynamic working environment with multi-cultural amp; geo-dispersed teams
- A passion for online learning, and a desire to create opportunities that will change lives through teaching and learning globally
- Experience running Facebook Ad campaigns
- Experience managing large paid search accounts
- Experience with Google’s UAC (Universal App Campaign)
About UdemyWe believe anyone can build the life they imagine through online learning. Today, millions of students around the world are advancing their careers an
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