Assistant General Manager - Growth
Toppr, India
Job Description
ABOUT TOPPR
Toppr is India’s leading ed-tech company with a mission to make learning personalized. Our adaptive after-school learning app for classes 5th to 12th is used by over 20 million students. Along with the learning app, our School Operating System (School OS) and the recently Launched Toppr Codr product, provide students with the complete in-school, after-school and co-curricular learning ecosystem. We have the widest syllabus coverage with over 20 subjects, 20 boards, and 50 exams. We believe each child is unique with distinct learning needs. We are building Toppr as an adaptive platform to increase engagement, optimize learning and improve outcomes for all students. Toppr was started in 2013 by IIT Bombay alumni Zishaan Hayath and Hemanth Goteti and is backed by venture capital firms like SAIF, Helion, Eight Roads, Kaizen and Foundation Holding.
This role reports to Associate Vice President - Marketing. In this role, you will be responsible to identify growth opportunities across the lifecycle of a customer signing up on Toppr.com to the point they subscribe to the product and enjoy it later.
This will be achieved through a deep understanding of product/marketing/sales functions together with data.
You will also manage all aspects of the marketing automation process and be the owner of the marketing to sales hand-off. So, expect highs and lows of your execution reaching you very fast.
As a leader of growth inside Toppr, you will be dealing with problems which involve many stakeholders. This comes with a responsibility of communicating with clarity and frequency.
You should be comfortable dealing uncertainty, hearing NO's, navigating with 80% correct answers and pushing through darkness. That's how great value is built - slowly and gradually.
You should be able to define the problem structure, able to break it down into manageable steps and show progress swiftly. (progress can be closing open ideas to save energy, take actions to build on an idea, bring consensus from your stakeholders or concluding bad experiments)
You should be able to focus energy of you and your team on problems based on impact on growth. For example, we expect you will prioritize an initiative which impacts growth by 5% on a 50% user base vs an initiative which impacts 50% on a 0.01% user base.
Requirements
- Looking for 3 to 4 years of experience working in business analysis, growth and corporate strategy, consulting or running own startups or ventures
- Strategic problem solver with a first principles approach
- Data-driven decision-making mentality. SQL knowledge advantageous.
- Empathetic in dealing with different people. Able to quickly build relationships with external partners and internal stakeholders with no problem.
- Eagerness to learn about new tools and software
Benefits
WHY SHOULD YOU JOIN TOPPR
- As the business grows, you grow: We want Toppr to be built from within. We look at you as someone with the potential to become the future lead content writer.
- Learn from the best: Learn from leaders who have built Toppr from the ground up. Work directly with the cross functional team who has grown Toppr through insightful strategies.
- Widespread impact: Be a part of a small vibrant team and watch your work make an impact on achieving Toppr’s goals.
- Perks and bonuses: We appreciate your effort by providing exciting perks and bonuses.
HOW YOU'LL RAMP
In First Week.
- Understand Toppr’s journey, mission, values, future outlook, and footprint across India.
- Spend time with the marketing, product, and sales teams to get up-to-speed on Toppr’s product, marketing, and sales strategies. Familiarise yourself with Toppr’s branding values and design templates.
- Collaborate with the design team to create various print advertisements, posters, and standees.
- Collaborate with social media strategists and BTL marketing leaders to create engaging social media posts and offline marketing collaterals.
- Contribute to the Toppr blog and Toppr’s PR articles to build a brand voice across channels.
- Provide meaningful contribution to various marketing activities including brainstorming sessions for multiple PR, email, print, social media, and marketing campaigns.
- Visualize the customer lifecycle and create engaging experiences that can influence Toppr’s customers.
By Day 30.
- Collaborate with the design team to create various print advertisements, posters, and standees.
- Collaborate with social media strategists and BTL marketing leaders to create engaging social media posts and offline marketing collaterals.
- Contribute to the Toppr blog and Toppr’s PR articles to build a brand voice across channels.