We are looking for a qualified Content manager to join our team. You will be responsible for creating, improving and maintaining content to achieve our business goals. Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices. Our ideal candidate is an experienced professional with demonstrable creative writing skills. As a Content manager, you should perform well under deadlines and be detail-oriented. If you are also an expert in content optimization and brand consistency, we would like to meet you. Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.
Requirements
- Manage our content calendar to ensure timely publication
- Assign blog posts to writers
- Identify gaps in our content and recommend new topics
- Create style guides to use as a reference
- Proofread and edit written pieces before publication
- Write amp; Schedule social media posts
- Conduct keyword and SEO research to understand customers’ needs
- Monitor web traffic and engagement (e.g. conversions and bounce rates)
- Coordinate with marketing and SEO teams to illustrate articles
- Follow industry-related news and generate ideas around trending topics
- Review and update published content as needed
- Gather content from experts amp; stakeholders
- Find various ways to generate traffic through content writing.
- Proven experience as Content Manager/Strategist or similar role
- Knowledge of basic SEO practices in terms of content
- Knowledge of WordPress technology.
- Experience with handling content Calender
- Familiarity with relevant content tools and web analytics tools (e.g. Google Analytics, WebTrends)
- Excellent communication skills - added advantage.
- Strong organizational and leadership skills
- Analytical mindset with numerical aptitude