Director - Product Marketing
Ultria, India
Job Description
Ultria is looking for a Director - Product Marketing. In the role, you will leverage your understanding of the product, market, and use cases to enable the company to sell better and faster. You will be involved in all aspects of product marketing including conducting market research, creating messaging and positioning, competitive analysis, influencing product development, driving marketing plans, partnering with internal and external stakeholders, creating and executing highly successful go-to-market strategies, and delivering impactful narratives for our sales teams. You will work closely with lead generation, demand generation, campaign, marketing operations, sales, product, customer success, and most other teams within the organization.
Job Description:
- Product launch drive product launch programs and work with the product management team in planning, release, and go-to-market
- Manage go-to-market strategies - owning and executing product marketing by developing product positioning and messaging. Work closely with the demand generation teams and provide marketing support at every step.
- Corporate strategy be the custodian of the corporate strategy and develop high-impact materials for prospects, customers, and internal customer-facing teams.
- Differentiation Strategy Creating powerful content on competitive differentiation amp; devise replacement programs.
- Collaboration - working with cross-functional teams to design and deliver integrated marketing campaigns to drive customer acquisition
- Build and lead customer marketing programs. Engage in ongoing dialogue with customers.
- Marketing programs - Develop various email, webinars, and other online marketing programs for various campaigns
- Events Participating in various events and organizing round tables and other events for prospect intimacy campaigns
- Demand Generation - Work closely with the Business Development and Sales Team right from lead generation to deal closure and provide marketing support at every step
- Market intelligence - Conduct ongoing market research and gain expertise about buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
- Content creation - own the creation of the whole spectrum of sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, demos, and training materials) to communicate the value proposition of our products and solutions to customers, prospects, and the sales team
- Analyst relationship Initiating Analyst Relationship programs for Analyst outreach
- Win/ Loss Analysis Analyzing the reasons behind a prospect win or loss and reporting the same. Tracking key competitors and creating shadow marketing programs to tackle them.
- Track business performance - Identify levers in improving business performance and champion necessary initiatives to improve. Synthesize and present complex data set to an executive audience.
Requirements
- Overall 15+ years of experience in SaaS B2B Product Marketing with min 5 years’ experience in a similar role
- Experience in Enterprise Software product marketing required
- Well versed in best practices in online marketing and marketing automation
- Had managed demand generation and content marketing programs
- Knowledge of marketing automation tools like Salesforce, Eloqua, Marketo would be preferred
- Exposure to working on marketing programs for overseas markets would be preferred
- Experience in managing a team
- Should be an MBA graduate from a Top Management School
Benefits
About Ultria
Ultria develops and licenses enterprise-critical SaaS solutions to deliver value to Legal, Sales, Procurement and HR teams. Ultria software products have been built around an intuitive user experience, leveraging a comprehensive knowledge base, robust Artificial Intelligence technology, and encapsulates the industry's best-of-breed processes and methodologies.
Ultria offers Contract Lifecycle Management (CLM) an end-to-end contract management solution for the enterprise. It is a market-proven solution with a legacy of successful deployments over more than seven years.
With a workflow-based authoring and approval tool, and a comprehensive repository of contracts and clauses, Ultria CLM helps companies across the spectrum derive greater value from their contracts. By connecting with eSignature and CRM solutions, Ultria CLM seamlessly streamlines the quote-to-contract conversion process.
To know more; you can visit our website: www.ultria.com