Director Enterprise Marketing
Apna, India
Job Description
The Growth and Business team at Apna owns user and revenue growth metrics across all business lines candidates and employers. The team has played a key role in Apna’s growth journey to become a clear market leader in the space within 18 months of product launch overtaking multiple incumbent players. This has been achieved by managing multiple short and long term levers, such as marketing, sales, search engine or appstore optimization, product changes and partnerships and tactically thinking through resource and capital allocation, cost-upside trade-offs and realization timelines across multiple initiatives. We are adding new members to the team to augment our existing capabilities and help chart Apna’s next phase of rapid business growth amp; product development.
Requirements
Responsibilities
Develop and execute a strategy to build apna's brand among employers - Lead our webinars, corporate events and branding initiatives
Lead product marketing strategy amp; execution for the enterprise, including new product and partner launches
GTM planning: Quarterbacking go to market activities for marketing teams and enabling campaign
Drive lead generation efforts across Linkedin and other platforms to drive sales growth
Identify the right channels and ecosystem of partners to ensure apna's reach to the right audience and drive conversion
Uplevel the content used by the BD team to pitch apna - proposal templates, client case studies, product fact sheets and competitive positioning
Direct and channel B2B positioning, messaging and audience segmentation leveraging market and competitive research
Skills Required
Exceptional brand storytelling skills and experience building brand architectures
Communication skills - Clarity and brevity in all forms of communication - ability to inform as well as influence is critical
Hustle - Ability to meet goals with sleeves rolled up - always finding a way to get things done with a sense of urgency and drive
Leadership - Articulate a vision to teams, collaborate with cross-org stakeholders, deliver feedback, and everything in between
Left/Right Brain Balance - Can balance creativity/innovation with analytics/data
Product Marketing - Strong understanding of Linkedin and marketing across different social media platforms
Content - Manage teams to conceptualize and create content for brand marketing across channels
Digital Savvy - Driven to learn new technologies and tools