The Growth and Business team at Apna owns user and revenue growth metrics across all business lines candidates and employers. The team has played a key role in Apna’s growth journey to become a clear market leader in the space within 18 months of product launch overtaking multiple incumbent players. This has been achieved by managing multiple short and long term levers, such as marketing, sales, search engine or appstore optimization, product changes and partnerships and tactically thinking through resource and capital allocation, cost-upside trade-offs and realization timelines across multiple initiatives. We are adding new members to the team to augment our existing capabilities and help chart Apna’s next phase of rapid business growth amp; product development.
Requirements
Creative: Brief amp; work with creative agencies to draw up a communication plan insight, value prop, RTBs, campaign idea amp; execution ideas.
Media: Work with the internal channel managers and external media agency to draw up a cross channel media plan
Consumer Insights - Lead consumer insights, pre campaign, launch stage and post facto