Senior Online Campaign Specialist (Facebook/Social Media Buying)
All Response Media, India
Job Description
Division: Online Traffic Acquisition - Social Media (Facebook) Buying
Location: Hyderabad
About The Company:
We are a global company with offices worldwide, all headed up by our Head Office in London. As part of Havas Group, we are one of the leading global online performance marketing technology companies spread across different geographies! With vast growth in 2019, exciting plans for 2020 including several new business verticals in the pipeline, we are now seeking incredible people to join our expanding team. In an ever-changing world, our success depends on the energy, passion and innovation of our teams.
We are ambitious, technologically advanced, meticulous and we want to work with the best!
Based in Hyderabad, we are looking for an experienced Senior Online Specialist with core paid media buying expertise on Native Content platforms (E.g. Taboola, Outbrain) and other social media platforms (Faceook, Twitter amp; Pinterest) to join our fast growing acquisition team of enthusiastic digital marketers.
The Online Media Specialist responsibilities will include:-
- Developing strategy and executing online campaigns and manage buying on social media platforms (especially Facebook, but also Twitter amp; Pinterest)
- Setting up and optimising accounts and campaigns, including keyword research, writing copy, budget and bid management
- Driving quality traffic through efficient budget management and reporting against KPI’s
- Developing and executing landing page testing strategies
- Performance reporting and analysis, ensuring that the wider team is aware of performance trends
- Supporting and working closely with key internal stakeholders within and outside team helping with relevant research and giving strategic campaign suggestions
- Keep abreast of developments in Online industry and actively research, test and propose new ideas for improvement
- Working with line-manager helping with performance review for the team
Requirements
- At least 5 years of proven hands-on experience on Facebook and other social media platforms
- Experience in on other online paid media buying activity is plus
- Ability to manage large scale media campaigns across multiple products
- Obsessed by driving marketing performance and ROI
- Excellent analytical skills and comfort with working in a data-driven environment
- Managed significant marketing budgets and accountability for meeting revenue targets
- Excellent MS Excel skills, and Keyword Tools
- Ability to work efficiently on a bidding software
- Detail orientated An unbridled enthusiasm for problem-solving and using data to make strategic decisions
- Passionately analytical with strong ability to think logically and excellent problem-solving skills
- Executes: Takes accountability for and delivers consistent decisions, actions and results
- Driven to Win: Passionate and driven, makes tough decisions in difficult situations. Results-oriented with the ability to rapidly prioritise and effectively determine the best course of action.
- Be ready to work in a fast-paced and target driven environment
Benefits
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