• Designing and managing the rural marketing strategy for the business. • Conceptualizing amp; executing the integrated marketing campaign to achieve the brand amp; business goals in the rural markets • Pre and post promotion analysis. Study the impact on external off-take amp; household penetration data • Planning of visibility drives, rural sales activations, samplings, loyalty programs, amp; distribution drives • Researching and analyzing market trends and competitors. • Negotiating and liaising with third-party marketing agencies. • Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment • Managing the design and production of promotional materials, such as websites and brochures. • Overseeing the company’s attendance at events, such as trade shows, conferences, and festivals.
Requirements
Qualification: MBA in Marketing/ Rural Marketing Exp required: 2+ years in Rural Marketing Preferably from FMCG/ Agro commodities industry with an exposure to rural marketing