- YouTube Increasing traffic through search to Unacademy owned YouTube channels.
- Identifying high potential keywords where Unacademy videos should rank.
- Closely tracking results on the high potential short tail and long-tail keywords.
- Creating strategies to capture volume from the keywords Aligning strategy to enable YouTube managers to create content/ channels which can rank on high potential keywords Identifying gaps, issues that are preventing the capture of volume through search Act as the primary point of contact for management.
- Escalate, track and solve SEO problems across a bunch of channels.
- Search engines Increasing organic traffic via search engines (e.g. Google) to Unacademy pages Identifying high volume and high conversion keywords where Unacademy has the potential to rank Creating strategies to rank on high potential keywords and aligning with business teams and other functions on execution.
- Managing content creation teams/agencies as required to ensure accelerated page generation to support high visit durations and engagement Mentor and develop management resources to become accountable decisionmakers able to support keyword strategies independently and report on progress.
- Identify talent, manage and develop a team for future growth within the organisation.
Requirements
Desired Qualifications and Experience:
SEO Lead 2.5 years of experience in growing organic traffic through SEO optimization Experience in cross functional co-ordination and program managing SEO initiatives Experience in working with content agencies with SEO expertise