Product Marketing Manager - 060721
SirionLabs Pvt Ltd, India
Job Description
About SirionLabs:
SirionLabs - SaaS Product firm | is looking for people who are driven to make a difference.
Bringing together leading innovation, unrivalled Contract Lifecycle Management expertise and a deep commitment to customer success, SirionLabs helps the world’s leading businesses contract smarter. Powered by intelligence uniquely connected across the complete contract lifecycle.
SirionLabs’ easy-to-use, highly configurable Smarter Contracting Platform brings legal, procurement and business teams together to author stronger agreements, manage risk and strengthen counterparty relationships.
Today, analyst firms such as Forrester, Spend Matters and IDC agree that SirionLabs is a leader in CLM whilst world leading businesses including Vodafone, Unilever, DHL and Morgan Stanley trust SirionLabs to create, control and manage over 5m contracts worth more than $300bn, in 100+ countries around the world. SirionLabs is backed by leading VC firms and gone through series C round. SirionLabs is a 550+ people company with 7 offices globally.
Job Role: Product Marketing Manager
Work Location: Gurgaon
Years of Experience required: 6-10 years
The position is responsible for making SirionLabs products fly- off the shelf. This role is a strategic role that drives product strategy to market alignment for success in sales and marketing for assigned product verticals. You will be the product evangelist and will play an integral role in organizing product launches. People with 6-10 years’ experience managing software products preferably SaaS. Astute product marketer comfortable with technology. Ability to pick up domain expertise and develop into in- house SME on the product. Flair for writing and creating market focus content. Should have created GTM strategy and launch plans for launching new products
Desired Candidate Profile
- Execute a successful Product Launch programs for SirionLabs products
- Product launches will include creation of videos, collateral, and website content, and candidate must have experience working on these
- Create product marketing assets like whitepapers, case studies, demand gen emailers etc.
- Market Research latest trends in the industry digital trends, disruptive technologies, and produce periodic reports on which would be the suitable markets for SirionLabs platform product
- Operations Analysis: Month on month exercises analysis and reporting Competitor analysis, usage analysis, demand analysis amp; opportunity analysis for SirionLabs products
- Plan and execute webinars related to SirionLabs technologies
- Benchmarking SirionLabs product with industry standards, suggest best practices and changes if necessary.
- Create a Customer Advocacy Program
- Execute GTM strategy for designated SirionLabs Product and App to create leads.
- Shadow product managers to drive market analysis, demand analysis and product pitch perfection.
- Be a part of customer conversations and team brainstorms. Drive the need to frame a pitch and GTM as early as during analysis.
- Design decks with minimum yet meaningful data providing valuable insights to be presented to the top management to improve SirionLabs products
Requirements
Requirements
- Proven experience in Product Marketing
- Experience in SaaS, enterprise industry
- Experience with international clients/stakeholders preferred
- Excited by software products and can talk comfortably about how they work
- Experience in market analysis, prior experience in developing product messaging that serve multiple use cases and personas
- Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties
- Familiar with product marketing tactics (e.g., integrated marketing campaigns)
- Excellent written and verbal communication skills
- Analytical mind and strong quantitative skills
- BTech/BS/BA in Engineering, Marketing, or similar field
- MBA is a plus