Senior Manager- Experiential Marketing
Builder.ai - What would you Build?, India

About us

Builder.ai was created with a vision - an app for every business and in the hands of every entrepreneur. A few years ago, it was virtually impossible to innovate because building software was simply too expensive, too complex, too risky and ultimately too inefficient; That’s why gt; 78% of software projects failed.

We're different and flipping software development on its head. Our AI powered assembly line brings together Lego-like reusable features and a vetted network of experts to build software - upto 6x faster, 70% cheaper and with almost failure.

So everyone can be a Builder. Everyone from the bakery in Riyadh and nursery in London, to large fortune 100 companies like the BBC or Pepsi.

Life at Builder

It’s a place where everything moves at lightning pace. We celebrate diversity, push everyone to do more with less and yet provide a culture that allows everyone to experiment, push boundaries and learn by doing. Every Builder runs to our core value system of HEARTT (Heart, Entrepreneurship, Accountability, Respect, Trust amp; Transparency) and we’re always looking for team players, with a point of view, a sense of humility and a let’s-get-stuff-done attitude.Our scale up is at the intersection of a quirky startup where designers and machine learning specialists work on problems together to savvy commercial teams working with finance folks to invent new business models. #WhatWillYouBuild

What we are looking for

We are on the lookout for an exceptional Experiential Manager to help create and execute delightful customer experiences. This role will own the Experiential marketing strategy for the organisation globally and will act as the champion for the brand.
The role requires to work collaboratively across multiple stakeholder groups, including sales and marketing leadership, investor and founder networks, partner organizations and agencies to design the strategic global experiential marketing initiatives as well as developing regional programs including (but not limited to) participation in tech conferences/expos, on ground activations, experiential as part of integrated marketing campaigns.

The role is strategic and required as the world opens up and events are back - in person, and hybrid. Without the position we will not be able to participate in events.
The position will help identify unique opportunities to deliver against business objectives while carefully tracking budgets and results. This role will work directly with the Director, Product Marketing.

• Develop creative seed ideas for experiences based on marketing strategy, messaging and program objectives
• Collaborate with creative, content and technical teams to deliver the highest quality experiences
• Drive the development of complex creative ideas, respond to a range of briefs and manage mutli-stakeholder objectives across larger more integrated projects where it pertains to experiential activations.
• Scope and manage production partners and agencies, ensuring proposals are feasible.
• Responsible for driving objectives, managing stakeholders and deliverables while adhering to the brand vision and guidelines.
• Manage and monitor dedicated marketing spend, optimize marketing results with clear ROI reporting
• Manage internal stakeholder objectives and external production partners on a global level, crossing multiple time zones in a highly communicative and effective way.
• Function as a thought leader with significant knowledge of all aspects on experiential marketing including cutting edge techniques to engage and excite the consumer

Requirements

Minumum 3 years in a similar role, managing events globally (end to end management and execution)

Ideal Experience

• 7+ years of experience in creating and executing live activations, events, physical installations, product experiences while operating in a marketing focused team and environment
• Wide-range experience in brand led activations.
• Bachelor’s degree at a minimum.
• An ability to understand tech and business software
• Ability to build and manage successful relationships with internal and external stakeholders including leadership teams, investor networks, C-level executives, business process owners, agencies, production houses.
• Masterful as a lead producer with SOPs, schedules and budget experience with clear and concise decision making skills - unafraid to make hard decisions for the success of a program.
• Motivated self-starter, takes initiative and can adapt quickly and effectively
• Excellent interpersonal skills - and a love for working in highly cross-functional environments

Benefits

• Health and Wellness be

Job Rewards and Benefits