Radix is looking for a Content Marketing Associate, a wizard who’ll identify business goals and the marketing means to reach those goals.As a Content Marketing Associate, you will coordinate with editorial teams on content creation, target audiences, keywords, and best performing content forms. Additionally, you will also consult on search engine optimization and data analytics.What is the job like?
Develop a clear strategy and vision for content campaigns.
Supervise the work done by a team of freelance contributors by proofreading as well as editing spelling and grammar.
Work with the graphic design team to ensure a user-friendly experience and manage busy workloads keeping in mind deadlines.
Analyze data and analytics, and seek to increase reader engagement and retention.
Own the blog calendar and publication process.
Knowledge of SEO and industry best practices is imperative.
Collaborate with co-workers and come up with fresh, creative content ideas; keeping our audience in mind.
Organize, modify, and update existing content along with verifying its authenticity and information.
Your additional responsibilities will include:
Contribute to the development of brand marketing campaigns including podcast, videos and digital displays.
Build new relationships with external partners for guest-blogging opportunities or co-marketing campaigns.
Optimize the content produced for product conversion, including landing pages and other web pages.
Create content for thought leadership articles, ebooks, editorials, product comparisons, reviews etc and ensure that the content meets the style guide.
Work with creative and operations resources to execute campaign content and promotion.
Work with and manage agency relationships as needed.
Plan, and track campaign progress and execution.
Report on campaign performance and provide insights around content creation and lead/users acquisition.
What are we looking for?
Bachelor's Degree in Journalism, English or related field.
You have 1-2 years of relevant experience in content writing and content marketing
Excellent communication skills and a strong command over the English language
Prior work experience in writing, copy editing and proofreading
High level of interest in reading and sharing thoughts on tech products
Immaculate written and oral communication skills and a penchant for marketing internet products
Extremely organised and detail-oriented
You have a flair for ideating and building creative content
Knowledge of Wordpress, Google Analytics, and SEMRush
Is good to have:
You have the gift of the gab and strong interpersonal skills; and are very hands on
You are passionate about building a brand in the consumer web space
You are active on social media and familiar with social media tools and marketing processes