Associate General Manager Marketing
Toppr, India
Job Description
We are looking for a candidate who will drive regional marketing activities in the specified zone. The candidate will work closely with the regional marketing teams and the central marketing team to drive high quality user acquisition across the specified cites. The ideal candidate should be well versed with negotiation, operations and should have good leadership skills. The candidate should have experience in managing teams and in data driven marketing. Understand the business needs of the company to plan and execute scalable marketing activities in the specified zone.
Key Responsibilities:
The goal will be to manage zonal marketing activities like BTL events, local partnerships, corporate alliances and sponsorship opportunities in the specified zone.
The marketing activities will be conducted across the following channels schools, apartments, corporates, popular catchment areas (mall, amusement parks).
1. Manage a team of 6-8 people across different cities to drive lead generation campaigns.
2. Work closely across functions like sales, supply chain and finance to drive the marketing objectives of the company.
3. Plan and manage schools as a lead generation channel by liaising with third parties and in-house team.
4. Prospect, structure, negotiate and build long term relationships with partners, vendors and other external agencies.
5. Make and execute a bridge plan to cover short term leads gap if any.
6. Analyze and report the impact of various marketing activities and feed those data insights into subsequent campaigns to improve ROI.
7. Own the zonal level lead growth, promotions and marketing across channels.
8. Generate a steady flow of leads along with team according to requirement.
9. Manage cost and efficiency of leads.
KPIs:
1. % achievement of lead generation target
2. Cost per lead within budget
3. % achievement of target by team
ABOUT TOPPR:
Toppr is a leading Indian Edtech company with a mission to make learning personalized. Till date, nearly 20 million students have used our after-school adaptive learning app. Together with School OS and Toppr Codr, our product ecosystem provides a comprehensive in- school, after-school and co-curricular learning experience. Toppr was started in 2013 by IIT Bombay alumni Zishaan Hayath and Hemanth Goteti and is backed by venture capital firms like SAIF (Elevation Capital), Helion, Eight Roads, Kaizen and Foundation Holdings.
Requirements
- Minimum Qualification - Master in Business Administration
- Minimum years of experience - 5+years
Benefits
- 5 Days working (Mon-Fri)
- Fixed Salary + Bonus