SEO Content Marketing Manager
Zycus, India

We are looking for a seasoned digital marketing person who can drive results using search engine optimization and content marketing.

Job Description

• Developing and implementing effective search engine optimization (SEO) strategies to achieve organic traffic and conversion goals
• Coordinating content, design, social media marketing and other activities
• Collaborate with the different GTM teams to ensure that personalized assets are created for the different target accounts which are engaging and enable conversion across the buying funnel.
• Candidate's strong coding and search engine algorithm expertise should help ensure all pages are friendly for search engine bots to easily crawl our site with reduced page load time, easy to navigate breadcrumbs, clean URL structure, etc.
• Ranking amp; Keyword Management and Analysis: Produce high-level keyword analysis while tracking, managing, and distributing weekly and monthly organic rankings for website.
• Review current on-page optimization and refresh as necessary based on performance of targeted keywords.
• Make sure all content is engaging to users, of the highest quality, keyword smart to limit competing pages, etc. Content marketing research to figure out which content to create, refurbish etc. to positively impact the SEO KRAs and achieve targets.
• Blogging experience will be a plus.
• Coordinate and investigate efforts with the SEM team.
• Model and forecast results; conduct A/B tests and use a data-driven approach to refine and enhance outcomes to hit KPI targets like inquiries, MQL, and sales active pipeline
• Identify opportunities to improve marketing effectiveness through improved account research, audience identification, content marketing, and streamlined processes
• Look to find out new initiatives which are worth trying out and having an approach of always looking to improve results
• Build reports and dashboards to provide visibility in marketing campaign results and measure campaign effectiveness, including marketing metrics, lead distribution, opportunity stages, pipeline contribution, and ROI
• Work with other marketing stake holders Product Marketing, GTM, Design and Customer Marketing teams to drive digital marketing objectives

Requirements

• A person who is not only marketing savvy but also abreast with latest digital trends and technologies.
• An MBA in marketing with 3 to 6 years’ experience in digital marketing with expertise in online marketing, social media, SEO/SEM, PPC campaigns and marketing automation preferably with some experience in B2B Marketing
• Knowledge includes all online channels (Display, Social, Mobile, Search, Website, and Digital Analytics) with specialized knowledge of SEO (Search Engine Optimization) and Content Marketing
• Exceptionally strong written and oral communication skills and comfort with the data and numbers
• Very comfortable with everything digital, well versed with latest trends and technologies
• Solid analytical skills with key performance metrics is a must with an understanding of Google Analytics amp; Google Search Console.
• SEO copywriting best practice knowledge for on-page and off-page copy.
• Ability to analyse backlinks and practice white hat link strategies.

Benefits

Five Reasons Why You Should Join Zycus

1. Cloud Product Company: We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React.
2. A Market Leader: Zycus is recognized by Gartner (world’s leading market research analyst) as a Leader in Procurement Software Suites.
3. Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization
4. Get a Global Exposure: You get to work and deal with our global customers.
5. Create an Impact: Zycus gives you the environment to create an impact on the product and transform your ideas into reality. Even our junior engineers get the opportunity to work on different product features.

About Us

Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data-driven actionable insi

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