Product Marketing Specialist
Directi, India

About TitanTitan is the first business-class email suite built to meet the needs of MicroSMBs and Solopreneurs. Titan is available exclusively through our partners some of the world's leading web hosts, domain registrars and website builders. With feature-rich webmail and mobile apps, multi-account support, and easy-to-use tools for migrating existing emails and contacts, Titan provides the support to work smarter and more efficiently.
Flock and Titan are our work collaboration and email suites respectively - developed by Flock (formerly Directi). Flock is used by tens of thousands of companies around the world to collaborate within their organizations. Titan is email built for new businesses, and is sold through web-hosting companies and domain registrars.
Role OverviewWe are looking to hire an enthusiastic Product Marketing Specialist who will be responsible for driving adoption and usage of Titan - our business email suite - across the entire customer journey.What is the Job like?

• Develop a deep knowledge and understanding of our products, consumers and partners.
• Provide marketing support for our product integrations within our partner's infrastructure, including writing microcopy, crafting onboarding flows, and managing email nurturing campaigns.
• Increase acquisition and activation of new users by working with our partners to create and optimize compelling top-of-funnel content.
• Identify marketing opportunities to nurture and eventually upgrade and monetize free users of our product.
• Promote and prompt usage of our new features through launch announcements, blogs, in-product discovery nudges, email newsletters, and more.
• Collaborate with our partner's marketing teams to create Titan-based collateral for their web properties.

Who should apply for this role?

• B.Tech/BE with 4+ years of relevant marketing experience
• Experience with product, lifecycle, email, or onboarding marketing in high-volume/high-velocity B2C marketing department.
• Expertise with relevant marketing automation tools.
• Experience in the end-to-end design, development, and management of lifecycle marketing programs and strategies
• A proven track record of building customer insights that can lead to a solid understanding of customer journeys
• Exceptional writing skills, with the ability to formulate a clear point of view with concise communication.
• Demonstrate a proven track record of diving into unknown territory and learning new concepts.

Benefits and Perks
We at Flock love our jobs. And it’s no surprise we get to work on exciting, new projects with some of the best brains in the industry, and that too in a vibrant atmosphere that is designed to be comfortable and conducive for our personal and professional growth.
We are passionate about helping teams move to the next level of communication and collaboration, and believe that happy employees are key to achieving this goal. If you like the idea of working on cutting-edge technologies and solutions that have a truly global impact, get in touch!