Account Director - Public Relations
BCW APAC, India

• Support for external communication: external (80%) + corporate brand (15%) + any other support (5%)
• Supporting the development of the client’s reputation by driving the performance narrative with special emphasis on 'consistent business performer', Thought leadership opportunities for exec and their leadership journey
• Engage with Corporate Relations colleagues across CR disciplines (government, CSR etc.) to develop and implement advocacy related work
• Lead crises communication- threat against business continuity, consumer issues, health, and environment issues. Map the risk footprint and draw up mitigation plans.
• Provide consultation to the senior leadership team on brand building, messaging and brand positioning through efficient communication initiatives
• Each of the above need to be covered end to end conceptualizing, developing appropriate messaging /content, working with the relevant stakeholders, and implementing with the media.
• Financial Management- Flag off budget over runs in advance so that necessary approvals can be taken Media Relations and Industry Associations-
• Develop and maintain credible relationships with key journalists and senior editors of national media across channels electronic, print, and digital.
• Manage events including Press Conferences; Releases; interviews, Media Workshops, Seminars. Support external channels website, digital platforms.
• Interface with industry associations, other external key stakeholders such as Diplomatic Corps, multilateral bodies, and international organizations at times for sponsorship / content etc.
• Identify external events in line with the corporate narrative for sponsorship, thought leadership branding and work internally both approvals, identification of spokespersons, content etc. for such participation.

Requirements

Minimum 8+ years of work experience in public relations or the communications industry. Should have relevant experience of working on integrated communications campaigns and managing key client relationships in a multi-channel environment.

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