ATL Brand Marketing Manager
Builder.ai - What would you Build?, India

About Builder.ai

Innovation is fueled by the power of possibilities. A few years ago, it was virtually impossible to innovate because building software needed a degree. It was simply too expensive, too complex, too risky, and ultimately, too inefficient. That’s why only 16% of projects were ever completed on budget and worse yet, 78% failed.

We're changing that. We’re flipping software development on its head and kicking out the notion that you need to be an expert or participate in boot camps to learn how to make an app. Builder.ai’s platform lets you order the perfect software app for whatever problem you’re trying to solve. Our AI-powered assembly line brings together Lego-like reusable features and experts from around the world to bring world-class ideas to life ANYONE’s world-class ideas. Building software needs to be like ordering pizza pick what you want, get recommendations for the features you need and all you have to do is wait until it's cooked and ready for you.

Our human-assisted AI platform helps anyone build, run amp; scale tailor-made software. Everyone from the bakery in Riyadh and nursery in London, to large fortune 100 companies like the BBC or Pepsi.

What we are looking for

We’re on the lookout for an exceptional Brand amp; ATL Manager who will take the lead in executing the brand campaigns globally including leveraging ATL channels, . This role demands someone who is equal parts creative wiz and project management pro.

Telling stories should be at the heart of everything you do in this role, while also being strategically focused on how each marketing campaign maps against company goals and drives impactful results for the business. This role will lead and inspire the execution of best-in-class brand campaigns, ATL led including TV, Print, Outdoor and more. You should always be thinking about how we tell stories that our audience (i.e. enterprises, small businesses, entrepreneurs) care about.

As the Brand and ATL manager, you will be responsible for increasing the brand share of voice, growing the inbound sales channels, generating qualified leads, tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all activities are in line with our brand identity and guidelines. This means you must have a strong attention to detail and are constantly measuring, analyzing and reporting on campaign performance so that the team can make decisions and optimize for future success.

Key Responsibilities

• Develop and shape the Builder brand image and brand communication globally in the strategic regions.
  
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Drive strategic campaign development as well as manage tactical day-to-day campaign deliverables, using insights and customer intelligence
• Prepare and monitor the marketing budget on a quarterly and annual basis
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior, delivered against planned ROI and adjust campaigns accordingly for the future
• Collaborate cross functionally to ensure teams are in know of planned campaigns
• Build strategic relationships and partner with internal stakeholders, key industry players, media houses, agencies and vendors
• Monitor and track competition with regard to marketing activities

Requirements

• 6+ years of experience in marketing, (with preferably 3+ years in B2C)
• Bachelor's degree is a must
• A dynamic, analytical and creative professional with proven performance success in marketing (ATL led campaigns)
• Relevant experience determining a target audience and building awareness campaigns to capture their attention, keep them engaged and instigate action leading to conversion
• A sense of aesthetics and a love for great visuals with clear messaging
• Superb stakeholder management skills, adept as providing strategic communications
• The ability to think on your feet, and to digest information quickly to determine the appropriate way forward, breaking through any jargon to deliver clear messaging.

Benefits

• Performance-based bonuses and stock options
• 24 days of paid annual leave + bank holidays
• Generally flexible working hours
• A collaborative culture where unconventional thinkers come together to solve interesting problems and have fun while doing it
• Mission-driven company that is making the world a better place
• Medical insurance

Job Rewards and Benefits