Senior Manager - Digital Marketing
Zenoti, India
Job Description
Hey, you want to look and feel your best, right? Well, we’ve got good news for you.
Yoga and meditation studios, health and fitness facilities, beauty parlors, and spa retreats are stepping up worldwide to help you uncover the greatest version of yourself. But a rapidly blossoming wellness industry needs some world-class business management software to go with it. A one-stop solution to take care of all business aspects, letting wellness providers uncover the greatest version of themselves.
Enter Zenoti.
At Zenoti, we believe in the greatness in everyone it’s our raison d’être. That’s why we came up with an all-in-one cloud-based solution that allows salons, spas, and medspas to focus on elevating guest experiences while we take care of the details. Why each Zenotian is empowered to achieve greatness and love every minute of it. And why we infuse our youthful spirit and an abundance of passion into all we do.
Already a leader in SaaS solutions for wellness companies, we’ve got some big-name American and European brands under our belt. To name a few, Zenoti powers Lakme, O2 Spa, Mario Tricoci, Truefit amp; Hill, MGM Resorts, Bellagio, Sonobello, and Massage Heights. With over 10,000 clients in more than 32 countries, we’re set to transform how the wellness industry does business within the next few years and loving every minute of it!
While we’re small on ego, we’re big on excellence and can’t resist a humblebrag. We captured the 170th spot in North America on Deloitte’s Technology Fast 500 list. Franchisee India deemed us fit for the Best Technology Supplier for Salon / Spa for 2019 award. And we’d be remiss if we didn’t mention our 300+ new clients last year or the new brand we unveiled. OK, that’s a few humblebrags but we hope you’ll understand and share our excitement.
Want to join us on this incredible journey? Connect with us at https://www.zenoti.com and find out how to unleash your inner greatness.
Requirements
What will I be doing?
- Drive demand for Zenoti solutions through all digital channels - these would include our paid social, search (PPC), and other advertising programs with our digital partners
- Work with our lead generation team to target potential customers through our outbound marketing and account-based marketing strategies
- Build and execute against a digital advertising budget to drive conversions (leads) for Zenoti’s solutions
- Work with our creative team to optimize for the right ad to the right person at the right time across our segments, customers and geographies
- Work closely and collaborate with our website team to drive increased web traffic and conversions
- Measure your results--test and learn and improve. It’s what we do as a team, it’s what this job is ultimately all about.
- Collaborate across our marketing and product teams to ensure alignment on our strategy and execution
What skills do I need?
- Minimum 8 - 10 years’ experience managing conversion based digital programs at a SaaS, technology company or digital marketing agency.
- Proven success designing and running conversion rate optimization experiments in Adwords (PPC), Facebook and LinkedIn.
- Sharp data led approach to maximising output (scale of conversions) and efficiency (CPL).
- Build an experimentation framework and conduct A/B tests with clear success/failure metrics to improve funnel effectiveness and also feed back into what consumer journey influencing experiments can be turned into to broaden the funnels.
- Strong understanding of remarketing campaigns to re-engage with users using platforms like Google, Facebook, LinkedIn, etc.
- Excellent verbal, written, and interpersonal communication skills--you will be working with other teams everyday
- Willingness to roll up your sleeves and help us get to work. You’re a manager and leader, but you can also do the work yourself.
- Degree in advertising, marketing, or other business- related field and certification in digital marketing (Google Certified Professional) is preferred.
Benefits
- You will receive a competitive salary and every employee receives equity in the company
- You will receive medical coverage for yourself and your immediate family
- We believe in holistic, enriching lives. We want you to work passionate, but sane hours. Our employees receive unlimited vacation, in turn we expect employees to act with integrity
- Employees are served healthy breakfast, lunch and snacks on every weekday
- Social activities are part of our culture; regular outings include company celebrations, team outings, movies, social work, outdoor activities and more