Product Marketing Specialist
ABB, India
Job Description
Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.
At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.
ABB’s Electrification business is a leading provider of a full range of protection, control and measurement solutions - enabling safer and smarter electricity flow from substation to the point of consumption. We deliver products and systems designed to connect, protect and control electrical systems, ensuring reliability, efficiency and safety for equipment and personnel.
This is a Product Marketing Specialist role, reporting to Product Marketing Manager in Business Area Electrification (EL) located in Bangalore and will be responsible for implementing product marketing strategies in assigned area to meet business objectives and in line with global product strategy.
Your responsibilities
Implementing the local go-to–market product marketing strategy, including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
Achieving product marketing targets and budgets through regular oversight, definition and implementing the improvement plans as needed.
Executing annual marketing plan in conjunction with relevant business.
Preparing business plans focused on business development for a defined market.
Coordinating market analyses with sales team members and defining appropriate forecasts and plans.
Evaluating and sharing customer research, market conditions and competitor data.
Overseeing sales execution for assigned products by providing relevant materials and guidance to sales teams.
Driving sales efficiency by delivering appropriate product knowledge information and training (technical and sales) for each sales person.
Facilitating know-how sharing and cross-collaboration.
Living ABB’s core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business.
Job Specification
Your background
B.E./ B.Tech in any field.
Minimum 8-10 years of experience in building automation marketing.
Excellence communication skills.
More about us
We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com.
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