Marketing Manager (Remote)
Canibuild Au Pty Ltd, India

About us

Canibuild, dramatically improves how the residential construction industry designs, approves, and sells what they are building, by automating and significantly enhancing their design, approval, and sales process.

Answering their first critical question, can I build this on this plot of land within minutes instead of weeks!

We are an ultra-fast growing SaaS start-up, backed by the largest hedge fund in Australia, with a rapidly growing subscriber user base from around the world including Australia, NZ, Canada, and the United States.

Job Summary

The Marketing Manager is responsible for the overall development and execution of marketing strategies to drive brand awareness, lead generation, and customer acquisition.

Role amp; Responsibilities:

• Develop and execute comprehensive marketing strategies aligned with the company's goals and objectives, encompassing brand positioning, lead generation, customer acquisition, and retention
• Lead and mentor a team of marketing professionals, providing guidance, performance management, and fostering a collaborative and high-performing culture
• Oversee the development and maintenance of the company's brand identity, ensuring consistency in messaging, visual identity, and customer experience across all marketing channels
• Develop and implement a content strategy that aligns with target audience needs and marketing goals, overseeing the creation of compelling and engaging content across various platforms
• Drive digital marketing efforts, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media campaigns, and website optimization, to generate website traffic and high-quality leads.
• Collaborate with the sales team to develop and execute lead generation programs, leveraging various marketing channels and tactics to generate a steady flow of qualified leads
• Utilize data-driven insights to measure and analyze marketing campaign performance, website analytics, lead conversion rates, and customer behavior, providing actionable insights and recommendations for optimization.
• Collaborate closely with cross-functional teams, including sales, product, and customer success, to ensure marketing initiatives align with overall business objectives and support revenue growth
• Manage the marketing budget effectively, monitoring expenses, allocating resources, and optimising spend to maximize return on investment (ROI)

Requirements

• Bachelor's degree
• 10 years of experience in marketing for a SaaS company, with 3 years' experience in managing cross-functional marketing teams
• Proven experience in marketing leadership roles, preferably within the SaaS industry for the US market and/or ANZ market
• Strong understanding of marketing principles, tactics, and trends, with a track record of developing and executing successful marketing strategies
• Experience leading and managing a team, fostering collaboration, and driving team performance
• In-depth knowledge of digital marketing channels, including SEO, PPC advertising, email marketing, social media, and website optimisation
• Strong analytical skills with the ability to derive insights from data and translate them into actionable strategies
• Excellent written and verbal communication skills, with the ability to effectively communicate with internal and external stakeholders
• Strategic thinker with the ability to develop innovative marketing campaigns and initiatives
• Proven ability to manage multiple projects, prioritise tasks, and meet deadlines in a fast-paced environment
• Strong business acumen and a customer-centric mindset
• Proficiency in using marketing automation platforms, CRM systems (Hubspot), and analytics tools to drive data-driven decision-making and measure marketing performance
• Willing to work 6:30 AM to 3:30 PM IST
• Willing to work from home, full-time.

Benefits

• Competitive salary packages
• A dynamic work environment
• Full-time remote work
• Salary best as per Industry Standard.

Job Rewards and Benefits