Digital Marketing Operations (Associate Manager/Sr Specialist)
Allucent, India

This position involves managing the marketing content across diverse channels including the content on company website. The individual will be responsible for coordinating content creation through effective collaboration with the team, repurposing the content across the marketing channels, and ensuring adherence to agreed-upon timelines. This position will report into the Marketing Operations Manager, with a dotted line to the Senior Director of Digital Marketing.

Key Responsibilities

A. Company Website:

· Regularly refresh and replace website content including news, events, featured content, upcoming releases, and changes in subject matter experts (SME) or leadership, following a specified schedule or cadence.

· Coordinate with the vendor to implement the changes on website.

· Collaborate with the Digital and Content Marketing teams, as well as SMEs, to identify and update additional website content as required.

B. Social media:

· Manage the social media calendar, ensuring a well-balanced mix of marketing content, including thought leadership, branded materials, events, and employee engagement posts.

· Collaborates with the marketing team and SMEs to facilitate the creation of social media posts and ensures their timely publication as per the planned schedule.

· Generate monthly reports on social media metrics.

· Monitor social media chatter (industry, competition, key opinion leaders), and deliver weekly summaries.

C. SharePoint (intranet):

· Manage SharePoint Employee Portal (intranet) including promotional tiles, featured images, update links, etc.

Collaborate with the Chief Marketing Officer, People amp; Culture, Marketing, and IT teams to comprehend their specific communication requirements for employees. Subsequently, update and modify the site in accordance with these needs.

Requirements

Qualifications :

· Bachelor’s degree in Computers and MBA with 3-5 years of work experience in Digital Marketing is preferred.

· Strong understanding of current digital marketing trends, tools, and best practices.

· Excellent analytical, project management, and communication skills.

· Creative thinking and problem-solving abilities.

· Demonstrated history of cultivating strong and positive working relationships with colleagues.

· Proficient in translating guidelines, rules, and regulations into clear and actionable recommendations.

· Experience working in Pharma/Life Science companies is a plus.

Skills :

· Administrative excellence

· Good writing and communication skills in English.

· Positive attitude for self-learning / on-the-job learning.

· Ability to work in a fast-paced challenging environment of a growing company.

· Proficient in Word, Excel, and PowerPoint.

· Experience/knowledge in Wordpress, Google Analytics, Hubspot is preferred.

· Should be flexible with work timings as the team is spread across the USA and UK.

Job Rewards and Benefits