Salesforce Marketing Cloud Quality Analyst
At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone.
We use these values to fuel superior results:
Lock arms
We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.
Show hustle
We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.
Embrace change
From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next.
Elevate empathy
We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.
Never settle
We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.
But enough about us. Let’s talk about you.
Do you love learning about technology, having fun while you work, and delivering exceptional client outcomes? If so, this might be the role for you!
What you’ll do:
- Become a trusted advisor to our clients and facilitate ongoing communications and guiding efforts to manage and exceed client expectations.
- Identify business needs and develop test cases aligned with the functional requirements.
- Configure platforms to meet the testing requirements that adhere to best practices including Subscriber Segmentation, Content, Journeys, Automations, Landing Pages/Cloud Pages, and general platform administration.
- Test email campaigns, SMS/MMS messages, push notifications to ensure accuracy, proper rendering across devices, and adherence to brand guidelines.
- Test the functionality of Marketing Cloud modules such as Journey Builder, Automation Studio, Email Studio, Mobile Studio, etc., by executing test cases and scenarios.
- Validate data integration and synchronization between Marketing Cloud and other systems (like CRM) to ensure data consistency and accuracy.
- Conduct regression testing to identify any new issues or conflicts that might have arisen with new configurations or updates.
- Manage client expectations by identifying and communicating risks and trade-offs.
- Launch A/B tests, analyze results and identify opportunities to improve campaign performance.
- Maintain detailed documentation of test cases, test results, and issues found during testing phases.
What you bring:
- 2+ years of client-facing consulting/professional services experience.
- 2+ years of experience configuring and testing Salesforce Marketing Cloud platform with an emphasis on Marketing Cloud functionalities and modules (Email Studio, Automation Studio, Journey Builder, Mobile Studio, etc.), Data Cloud and Pardot.
- Solid stakeholder management and communication skills
- Demonstrated success working in a collaborative environment to design a scalable solution to meet client business needs and participate in system configuration.
- A keen eye for detail is crucial to identify potential issues in campaigns, designs, or functionalities.
- Ability to verify and validate data flows, integrations, and synchronization between Marketing Cloud and other systems to ensure data accuracy and consistency.
- Desired certifications: Marketing Cloud Email Specialist, Marketing Cloud Administrator, Data Cloud
- Bachelor’s degree preferred.
Horizontal Digital Salesforce Practice Consultant Expectations:
We work with our consultants to equip them with skills and experience to deliver below expectations to clients.
- We set our clients up for success (proactive best practice leadership, clear expectations, assumptions validated).
- We know the business problem we are solving (validated before we build).
- We have an agreement between client and team about what good looks like (written down).
- We build elegant, efficient solutions (find the right line between code and config, minimal technical debt).
- We test our work before deploying (always).
- We treat our client's environment with care and respec