Director - Brand Marketing
Dream Sports, India
Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Jan 10, 2024
Last Date
Feb 10, 2024
Location(s)
Job Description
We have one mission, Create a platform for all sports fans. Built by sports fans for sports fans. We’re at the beginning of our story and growing at an incredible pace. The Monetisation Club is the driving force behind revenue generation, encompassing diverse facets such as advertising strategy, ad sales, and innovative monetization solutions, ensuring a thriving and sustainable streaming ecosystem. Key Role :
It has founded the Dream Sports Foundation to help and champion sportspeople and is an active member of the Federation of Indian Fantasy Sports, the nodal body for the Fantasy Sports industry in India.
Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports is always working on its mission to ‘Make Sports Better’ and is located in Mumbai. Dream Sports has been featured as a ‘Great Places to Work’ by the Great Place to Work’ Institute for four consecutive years. It is also the only sports tech company among India’s best companies to work for in 2021.
For more information: https://dreamsports.group/
About FanCode:
FanCodeis India’s premier digital sports destination committed to giving all fans a highly personalised experience across Content, Community and Commerce. Founded by sports industry veterans Yannick Colaco and Prasana Krishnan in March 2019, FanCode offers interactive live streaming, sports fan merchandise (FanCode Shop), fast interactive live match scores, in-depth live commentary, fantasy sports data and statistics, expert fantasy tips, sports news and much more.FanCode has partnered with both domestic and international sports leagues and associations across multiple sports such as three of the top American Leagues - MLB, NFL, and NBA, FIVB, West Indies Cricket Board, Bangladesh Premier League, Caribbean Premier League, Bundesliga and I-League.
FanCode has already amassed over 27 million+ app installs and won the Best Sports Startup award at FICCI India Sports Awards 2019.
Get the FanCode App:iOS| AndroidWebsite:www.fancode.comFanCode Shop:www.shop.fancode.com
- Lead brand marketing for FanCode to develop and execute the strategies that would build awareness and drive adoption of FanCode as the de facto destination for sports fans
- Ideate, Innovate amp; Execute clutter breaking messaging and campaignsthat help in driving growth in the Monthly active users of FanCode
- Build series/tournament marketing solutions that deliver consistent reach, viewership and time spent for all the series and content
- Execute large-scale ATL promotions amp; also explore BTL possibilities for campaigns
- Serve as business owner for all brand research and tracking studies partnering with Market Research teams/ agencies
- Knowledge and experience of media planning across Digital platforms + TV + Print or other relevant media
- Build relationships with agency/partners relation, Understand evaluation of agencies and work closely with the agency to ensure the deliverables as per the briefs
- Work cross-functionally with digital amp; content platforms, social media partners, and Creative agencies to develop amp; execute brand marketing campaigns
- 8-10 years of experience in Marketing (ATL or Branded Content amp; SM marketing)
- Consumer behaviour understanding: Immersing oneself in their digital life, converting their views into insights and insights into actionable points
- Passion amp; deep understanding of sports, trends of content consumption and the platforms that are relevant for building brand FanCode. Should have some exposure to OTT marketing or entertainment marketing.
- Robust understanding of media metrics across platforms and campaign execution experience
- Early Adopter amp; consumer of Social platforms, Trends and Content
It has founded the Dream Sports Foundation to help and champion sportspeople and is an active member of the Federation of Indian Fantasy Sports, the nodal body for the Fantasy Sports industry in India.
Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports is always working on its mission to ‘Make Sports Better’ and is located in Mumbai. Dream Sports has been featured as a ‘Great Places to Work’ by the Great Place to Work’ Institute for four consecutive years. It is also the only sports tech company among India’s best companies to work for in 2021.
For more information: https://dreamsports.group/
About FanCode:
FanCodeis India’s premier digital sports destination committed to giving all fans a highly personalised experience across Content, Community and Commerce. Founded by sports industry veterans Yannick Colaco and Prasana Krishnan in March 2019, FanCode offers interactive live streaming, sports fan merchandise (FanCode Shop), fast interactive live match scores, in-depth live commentary, fantasy sports data and statistics, expert fantasy tips, sports news and much more.FanCode has partnered with both domestic and international sports leagues and associations across multiple sports such as three of the top American Leagues - MLB, NFL, and NBA, FIVB, West Indies Cricket Board, Bangladesh Premier League, Caribbean Premier League, Bundesliga and I-League.
FanCode has already amassed over 27 million+ app installs and won the Best Sports Startup award at FICCI India Sports Awards 2019.
Get the FanCode App:iOS| AndroidWebsite:www.fancode.comFanCode Shop:www.shop.fancode.com
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