Performance Marketing Specialist
Packt, India

Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
Qualification
Bachelor's Degree
Total Vacancies
1 Job
Posted on
Jan 9, 2024
Last Date
Feb 9, 2024
Location(s)

Job Description

TeamEpic’s single-most value proposition is centred on ‘work-ready skilling,’ with rigorous real-world project-based training. This approach bridges the gap between academia and practical skills, ensuring our engineers are immediately productive and impactful in global teams. We deploy cost-effective, high-quality engineers who seamlessly integrate into your teams for instant effectiveness in the ‘real world’: you get an AI engineer; we take care of compliance and administration.

  • Work-Ready: immediate productivity from continuous project-based learning, tool mastery, workflow optimization, and a blend of soft skills and mindset.
  • Value for Money: unmatched affordability, redefining cost-effectiveness.
  • Zero Cost Trial: evaluate trust, readiness, and fit, risk-free.

Requirements

The Performance Marketing Specialist will play a crucial role in developing and implementing effective performance marketing strategies across all platforms.

Your goal will be to drive inbound leads and substantially grow our waitlist, ensuring effective content positioning in collaboration with the marketing team.

Key Responsibilities:

  • Develop and execute performance marketing campaigns on Google Ads, LinkedIn and Meta Ads to drive high-quality inbound leads and increase the waitlist efficiently and at scale.
  • Conduct thorough competitor research using tools like SEMrush and ahref to inform strategy and positioning.
  • Develop creative and impactful ad creatives in collaboration with the content and design team.
  • Collaborate with the marketing team to ensure content is effectively positioned and aligned with TeamEpic's branding and values.
  • Analyse and optimize campaigns continuously for maximum efficiency and effectiveness.
  • Manage budget effectively, ensuring the best possible ROI.

Qualifications:

  • Proven experience in Paid Search and SEM, demonstrating the ability to drive efficient revenue growth at scale with Google Ads, LinkedIn Ads and Meta Ads.
  • Strong analytical skills with experience in using digital marketing tools and platforms like Google Analytics, SEMrush, and ahref.
  • Excellent communication and collaborative skills with the ability to work effectively with the marketing team.

Compensation: INR 40 - 50 per month (3 - month contract)

Benefits

We recognize how important our people are and acknowledge and support the things that are important to them. We focus on the full team member's experience. We aim to create a positive working environment supporting personal and collective development where our people can grow their skill sets, continuously challenge themselves, develop their careers, and work together as a team and with our customers.

We try to achieve this by:

  • Supporting individual development through growth opportunities and internal mobility.
  • Flexible hours: choose how, when, and where you work

Job Specification

Job Rewards and Benefits

Packt

Information Technology and Services - Dhaka, India
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