Job Description
Tata CLiQ is the flagship digital commerce initiative of the Tata Group. It is a multi-category e-commerce platform, operating across categories such as Fashion, Footwear and Accessories, Beauty, and Luxury. It has a unique omnichannel marketplace model offering customers the convenience of quicker delivery (by shipping from store), easy pick-up and returns, across 1,200+ brands and 1,000 stores in 100+ Indian towns and cities.
At CLiQ: • We obsess over customer delight. • We are out there to find an alternate way of doing e-commerce. • We carry an attitude to develop a culture of learning and continuous improvement, both for people and processes. • We believe in Uncomfortable Transparency. • We will always be respectful, empathetic, and caring about the well-being of our teams. • we encourage experiments and creativity in Technology. • We develop and use technology to enhance day-to-day life and have a positive impact on customers. • We encourage experiments and creativity in Technology.
We are committed to strengthening diversity, equity, and inclusion at the workplace through an enabling environment, supportive work-life policies for employees, and a culture that welcomes differences and creates a sense of belonging. We strive to create a work environment where all employees can develop and grow to achieve their full potential. We are an equal opportunity employer and are committed to maintaining respect and dignity for all
Objective Assisting with fulfilling the content mandate at Tata CLiQ. Building innovative ways of commerce and brand awareness, with a keen focus on content management.
Deliverables
To be responsible for creating compelling and high-quality content for our online platform.Develop content for category pages that guides customers through the product selection process.Generate creative and informative blog posts/articles related to industry trends, product usage, and customer stories.Develop content for email campaigns, newsletters, and promotional materials.Craft engaging subject lines and content that encourages customer interaction and conversions.Work closely with the marketing team, designers, and other stakeholders to ensure content alignment with overall marketing strategies.Focus on tasks such as content refreshes for the homepage, CRM content, and various other site requirements.
Measure of Success
The primary goal will be to drive customer engagement, enhance product visibility, and ultimately boost sales through effective and persuasive content.Quality and quantity of output: To ensure that it aligns with the brand voice and resonates with our target audience.Click-Through Rate (CTR): Measure the percentage of users who click on product links or CTAs within the content.Time on Page: Evaluate how much time users spend reading the content, indicating its level of interest and engagement.Open Rate and Click-Through Rate: Assess the success of email campaigns by monitoring open rates and the percentage of users clicking on embedded links.Conversion from Emails: Track the conversion rate of users who make a purchase after receiving and interacting with email content.Team Collaboration: Assess the level of collaboration with other teams, such as marketing and design.Contribution to Ideation: Measure the contribution to brainstorming sessions and the generation of new content ideas.The opportunities we have are perfect for highly motivated and talented candidates.We are looking for candidates who have a strong passion for customers, a high level of comfort with uncomfortable transparency, and a keen sense of ownership and drive to deliver results.So QUiQ - PiQ CliQ before the opportunity is missed.
Job Specification