Marketing Executive(CRM)
The Luxury Closet, India

The Luxury Closet is a company born in Dubai, the heart of luxury in the Arabian Peninsula, where we are redefining the world of luxury. We seek to challenge the norms and build a sustainable company that is loved and admired, and inspires the modern-day luxury consumer. Our aim is to unlock and curate the most valuable and exclusive closets from around the world.

What do we offer?

A young, dynamic and forward-thinking environment

Fast paced and very short decision times for changes

A canvas for you to truly excel

99% of uptime on sunshine

Website: https://theluxurycloset.com/

About the role

This role is based in Gurgaon. In this key role, the person will be reporting to the CRM Manager. You will be working on Channels like Email, App Push, SMS and Whatsapp. Using these channels you will be responsible for executing customized and Segmented Marketing campaigns.

You will be working in a cross functional team setup where you will work closely with the Product, Content, Design and data team. You will be helping in developing CRM strategy by driving A/B tests and extracting insights from the data.

Responsibilities:

• Planning and executing marketing campaigns across channels like email, SMS and push to acquire, engage and retain customers.
• Analyzing Data to identify User segments based on User behavior and patterns to improve overall user experience
• Working closely with teams like product, data analytics, Content and design to improve marketing communications
• Creating and executing customer lifecycle journey communications
• Creating Campaign level Reports to analyze channel-wise, segment-wise campaign performance.

Requirements

What makes you a great fit for this role:

• 3 to 4 years of hands-on experience in Executing Campaigns / CRM Marketing using tools like CleverTap (will be Plus), Web Engage, Moengage etc.
• You have worked on segmentations and targeting
• You have Created and executed Customer lifecycle Journeys based on customer’s behaviors
• You have been extracting and handling data from different sources using tools like Power Bi, Tableau and Google Analytics
• You have done A/B tests on Email, App Push and SMS
• Ability to handle multiple projects and adapt to changing priorities
• You have hands on experience of working on HTML and CSS

Job Rewards and Benefits