We are Asia’s fastest-growing skill-based gaming company and partner brand of Flutter which is a multi-billion dollar global gaming organization. We are focused on providing our customers with the most innovative and exciting gaming experience possible. Our success has been driven by our commitment to excellence, our passion for gaming, and our ability to continuously innovate. We are driven by our strong value system, which encompasses an obsession with data, a hustler’s attitude, an owner's mindset, leading with love, and embracing change.
As our Senior Marketing Executive- Retention, you will be part of our incredibly talented Marketing team and manage marketing campaigns from set-up to completion and reduce churn rate by improving cash players’ engagement.
You will get an opportunity to work in a fast-paced, data-driven environment, which is core to our culture, and actively contribute to the company’s growth.
Responsibilities:
- Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
- Create and maintain metrics reports on marketing and sales activities and their effectiveness and business impact.
- Proactively explore data to find trends, discover KPIs, and apply proper hypothesis testing.
- Manage and monitor campaigns to optimize performance on the basis of best marketing practices.
- Make recommendations that enhance future campaigns’ performance and measurements.
- Develop robust KPIs and scorecards for marketing performance monitoring.
- Present analysis and findings to a variety of audiences.
- Evaluate new technologies and add-on applications to improve and optimize the Marketing team’s performance.
- Manage banners and bonus configurations on our sites.
Requirements
- 1-3 year’s experience in digital marketing.
- Strong communication skills and great work ethics.
- Ability to multitask and handle stakeholder expectations.
- Must have knowledge of WebEngage, Clevertap or any other automation tool.