Assistant Manager - Marketing
Omron Asia Pacific Pte Ltd, India
Job Description
we are looking for an experienced and result-driven Marketing Professional to join our awesome marketing team! the individual will contribute to and develop integrated marketing campaigns to promote product amp; service and would have to manage the challenging task of supervising, directing and coordinating with the sales amp; Product management team along with external partners and agencies to optimize marketing strategies and align them with the company’s goals. The key areas of focus will remain implementation amp; improvement of marketing strategy, communications and creative campaigns, market research, promotion and sales. the individual will be responsible for setting up, implementing and managing the overall marketing strategy of the company across therapeutic areas.
Marketing strategies are extremely important for our company's success, so the role will play a crucial role in achieving our business goals and objectives. We are expecting the candidate to have a hand on experience in planning, advertising, public relations, event organization, sales amp; distribution, creative communication, Collateral development amp; Market Research.
Operating Network:
Internal: Supply Chain Team, Marketing team, Customer Service team, Sales team.
External: External Partners I.e. distributors , Creative Agencies, Media Buying agencies, Market Research companies.
Responsibilities:
- Conceive, develop amp; optimize efficient and intuitive marketing strategies
- Organize and oversee 360 degree advertising amp; communication campaigns incl. PR, ATL media buying, creative development
- Drive Retail amp; Consumer market research and analysis to evaluate trends, brand awareness and competition tracking leading to optimization of marketing strategies
- Maintain relationships with external partners i.e. Printing, creative designing amp; media vendors /publishers for effective distribution of marketing materials incl POP/POSM amp; implementation of marketing strategies.
- Organize promotional BTL events and attend events such as conferences, seminars, receptions, and exhibitions
- Develop relationships with key stakeholders, both internal and external.
- Monitor progress of campaigns using various metrics and submit reports of performance and monitoring expenses.
Measurement of criteria:
- Communications Management i.e. Content Copywriting/Editing /Creative Writing
- Competitive Analysis
- Video/ Visual Content Strategy Management Inc. Curation/ Conceptualization / implementation.
- 360 degree media advertising incl. TVCM, OOH etc.
- Marketing Analytics/Strategy
- Content Marketing
- Market research Retail/Consumer (Primary /Secondary)
- Marketing Budget/ Campaign Management
- Performance Measurement
- POP/POSM development amp; distribution.
Requirements
Education amp; Experience:
- Minimum education: Higher vocational / professional education (Bachelor Degree)
- Minimum experience: 3- 7 yrs
Benefits
About OMRON
Founded in 1933, OMRON has come a long way since and has evolved to become an organization committed to creating new social values. Today, In the APAC region, OMRON has a strong presence inIndustrial Automation,Healthcare, andDevice amp; Module Solutions. Let’s begin the exciting journey ofShaping Future 2030together with us!
About OMRON Healthcare Business
With a vision To advance health and empower peopleworldwide to live life to the fullest, OMRON’sHealthcare Businessproduces internationally acclaimed and certified medical devices such as Digital Blood Pressure Monitors, Thermometers, Nebulizers, devices related to pain and weight management etc. Understand more about ourHealthcare BusinessHERE.
Why Join us
OMRON’s mission is to improve lives and contribute to a better society. We endeavor to make our diverse workforce feel equally valued and enjoy equal opportunities to help us achieve so. So come, work with the best of the best teams, collaborate, and innovate together with diverse, capable minds across the globe.