Senior Manager, Marketing
Accellor, India
Job Description
About Us
Headquartered in the valley with offices in London, Hyderabad, and Singapore, Accellor is helping enterprises drive the digital continuum. We believe that constant innovation is key to staying relevant and competitive. We guide enterprises to deploy innovative business solutions throughout their transformation journey and beyond, making them future-proof and future-ready.
Accellor is a Premier Salesforce Partner and a Microsoft Gold Partner that uses best-of-breed Cloudtechnology to deliver superiorcustomer engagement andbusiness effectiveness forclients. We bring a deep understanding of the Financial, Retail, High Tech, Healthcare, and Retail industries, rolling out end-to-end implementation of salesforce.com and powerful third-party apps.
Over the years, we have nurtured a great culture that embraces diversity, encourages curiosity, constant learning, and persistence. We encourage our employees to grow and explore their interests. We cultivate an environment of collaboration, autonomy, and delegation we know our people have a strong work ethic and a sense of pride and ownership over their work. They are passionate, eager, and motivated focused on building the perfect solution but never losing sight of the bigger picture.
The Role
We are looking for an innovative, driven, and results-oriented Marketing Manager who is excited and eager to develop brand and marketing strategies for Accellor. In this position, you will lead Accellor’s marketing team, leading the team through our next phase of evolution and growth. You will be an outside-the-box thinker, inspired by our mission and will create dynamic content and campaigns for targeted audiences in order to build a passionate community of followers, customers, and partners.
This role requires strong collaboration and management skills while embracing a hands-on approach
Requirements
What you will do:
Strategy amp; Leadership
· Work closely with the Chief Strategy Officer to develop and execute company-wide marketing strategies to support the goals of the company, ensuring strategy is understood and executed throughout the team
· Build an energetic, high-performing, cross-functional marketing function and provide strategic direction, guidance, and mentorship to the team members
· Set goals, direction, and lead day-to-day priorities, workflow, and quality for the marketing team
· Oversee and facilitate the measurement and evaluation of marketing effectiveness, budgets, and forecasts.
Content amp; Branding
· Design and own the Content Strategy. Plan and develop marketing programs that support brand initiatives and messaging across a variety of touchpoints like the Accellor website, emails, newsletters, social media, blogs, events and campaigns
· Ability to translate technical concepts into stories and content that connect with audiences across a wide spectrum (by geography, by industry, by level within the company, and beyond)
· Oversee the development and execution of thought leadership strategies and content development to drive both brand awareness and lead generation
· Work cross-functionally with Practice amp; Vertical Leads and other teams to develop practice / vertical specific content, positioning and messaging
· Lead creation and enhancement of company messaging, guidelines, and brand book
· Define and evangelize the evolution of Accellor's story and create thought leadership in the competitive landscape
Other Responsibilities
· Support Alliance Marketing team for conferences and events. Oversee aspects of alliance marketing strategy, content development, core messaging and positioning and creative direction to drive customer acquisition, activation, retention and advocacy across all channels in support of our revenue goals.
· Develop, manage and measure the success of marketing campaigns and lead gen efforts for various alliance channels
Requirements
· 10+ years in marketing in a fast-paced IT Services / Consulting technology company. Experience with marketing for a Consulting / SI firm in the Salesforce partner ecosystem is a big plus.
· A result driven professional with experience running and managing a geographically distributed team of marketing professionals
· Experienced in developing a comprehensive marketing strategy under guidance, as well as the demonstrated ability to plan and manage the execution
· Proficient in digital marketing best practices and able to look at new and disruptive approaches to improve company’s growth with the best ROI
· Proven track record of executing a successful content strategy that supports thought leadership, drives brand awareness, and increases engagement across customers, partners and followers</