Senior Manager/ Associate Director - Marketing Acquisition
Junglee Games, India

We are Asia’s fastest-growing skill-based gaming company and partner brand of Flutter which is a multi-billion dollar global gaming organisation. We are focused on providing our customers with the most innovative and exciting gaming experience possible. Our success has been driven by our commitment to excellence, our passion for gaming, and our ability to continuously innovate. We are driven by our strong value system, which encompasses an obsession with data, a hustler’s attitude, an owner's mindset, leading with love, and embracing change.

As our SM/ AD - Acquisition, you will work directly with the Director, Marketing - Acquisition and own complete responsibility for acquiring new users and leads through new sources of traffic (Digital Performance Marketing Channels/ Organic/ Referral Program/ Retargeting) and optimize the sources of traffic to drive the strongest value for acquisition on the web and mobile. This role requires a deep understanding of marketing strategies, digital marketing, data analysis, and team management.

Key Responsibilities:

• Marketing Strategy: Develop, execute, and oversee marketing acquisition strategies that align with the organization's goals and objectives.
• Customer Research: Conduct market research and customer analysis to identify target audiences, their needs, and preferences.
• Digital Marketing: Lead digital marketing efforts, including paid advertising (PPC), working with SEO/ ASO teams to drive higher organic share, drive the referral program to get more users through this channel.
• Retargeting: Leverage the existing install/ registered base to get more users at higher cost efficiencies, through digital marketing and internal CRM channels.
• Data Analysis: Utilize data analytics tools to track and measure the performance of marketing campaigns, making data-driven decisions for optimization. Analyse creative performance and come up with new creative options working with the brand team.
• Budget Management: Develop and manage the marketing acquisition budget, ensuring efficient allocation of resources across various channels.
• Conversion Optimization: Continuously improve the conversion rates of marketing channels and website landing pages to maximize ROI.
• Work closely with other departments, such as brand/ content/ design/ engg/ product, to get the marketing requirements delivered.
• Reporting: Prepare regular reports (daily, weekly and monthly KPIs against targets) and presentations on the performance of marketing acquisition efforts, providing insights and recommendations to senior management.
• Planning: Work on the forecasting of target assumptions during quarterly and annual budget and forecast periods, liaising with Finance/ BI teams. Identify data trends and insights and optimize spends and performance based on the insights.
• Testing: Plan, execute and measure experiments and conversion tests. Brainstorm new and creative growth strategies.

Leadership Skills

Strong Communication Skills: Effective communication skills and the ability to clearly articulate goals/objectives and provide constructive feedback.

Problem-solving and Decision-making Skills: Ability to identify challenges, analyse situations, and come up with creative and practical solutions. Should be confident in decision-making and should possess the ability to handle difficult conversations.

Team Management, Motivation, and Employee Development: Ability to lead, motivate, and develop team members, fostering a healthy and productive work environment.

Strategic Thinking, Innovation, and Creativity: Ability to think critically and strategically and develop our capabilities to match hyper-growth and organiSational goals. Should embrace innovation to drive positive change. Should be well-informed and aware of various consumer technology platforms and mobile gaming applications across the world.

Emotional Intelligence: Should be empathetic while interacting with various sets of user groups, and should be open to suggestions and fresh ideas from internal and external stakeholders.

Accountability and Responsibility: Should take ownership of work, meet deadlines, and hold themselves accountable for results.

Integrity and Ethics: Should believe in doing the right thing even in challenging situations and have a sense of honor and honesty. Should be able to make choices on moral principles promoting fairness, justice, and respect for others.

Resilience: Should have a positive mindset with the ability to stay optimistic even in tough circumstances and high emotional quotient.

Requirements

• Bachelor's or Master's degree in marketing, business, or a related field. Educa

Job Rewards and Benefits