Role: Marketing Executive
Location: Chennai, India
Infotel India (part of Infotel Group) is a thriving consulting company driven by our desire for innovation. We work with companies around the world to improve their business output through strategic IT systems and applications. We offer you a fantastic opportunity in a thriving and challenging environment to further your development and analytical skills alongside other passionate IT professionals.
Marketing Executive
Job Summary:
We are seeking a skilled Marketing Executive to join our team at Infotel India. As a Marketing Executive, you will be responsible for developing and executing effective marketing campaigns that drive brand awareness in recruitment and business development purposes. You will be in charge of the marketing strategy implementation for our business in online and offline channels in India. Ideally, you will be someone who wants to keep up to date with the latest marketing trends and techniques and you would like to encourage new ways of thinking within the organisation. You will collaborate closely with Marketing Manager in the UK office and other departments to ensure that our marketing efforts align with the overall business strategy and goals.
Responsibilities:
- Continuous content creation for different marketing channels and different target audiences
- Designing, reviewing and reporting on marketing campaigns, monitoring results and using this information to help shape and develop future marketing activity, in line with business objectives, across various channels
- Researching, writing, and creating engaging content, including news articles, product pages, user guides etc., suitable for B2B audiences and that adhere to company style and tone of voice
- Ensuring that all content is well-optimised for SEO and conversions
- Support with managing and implementing organic social media strategy
- Creating internal digital assets, including flyers, screen savers, event posters, signage etc. in collaboration with design team
- Management and reporting on new enquiries generated by email/paid ads/social media activity
- Support with planning events like conferences and trade shows
- Support with the internal and external production of various annual, seasonal and monthly brochures (print and digital)
- Ensuring brand consistency across all platforms, activities, and customer touch points
Requirements
- Bachelor's degree in marketing, business administration or a related field
- Strong content writing and proofreading skills across both digital and offline
- Experience in marketing in a business-to-business (B2B) environment is preferred.
- A genuine interest in and understanding of SEO, Google and other search engines
- Solid understanding of the principles of digital marketing
- A keen eye for detail to ensure all marketing materials are accurate, consistent, and error-free
- This position requires knowledge and experience within graphic design, video production, and content creation
- An understanding of UX and UI design
- Good communication skills
- Have knowledge of the different social media platforms and the ability to post updates and respond to comments and messages in the tone of the brand
- Ability to analyse data and metrics to measure the effectiveness of marketing campaigns and make data-driven decisions
Sharing our culture
Infotel is an equal opportunity employer, and we pride ourselves on our diversity. That includes your gender identity, sexual orientation, religion, ethnicity, age, or disability status
We have an incredible team ethic; we work together to consistently deliver for our clients. We host after work gatherings and other in-house events to ensure our team members develop strong relationships and enjoy their work environment.
Apply today with your CV! All applications will be treated in strict confidentiality!