Consultant: Performance Marketing Executive
Packt, India

Overview of the role:

TeamEpic is an innovative HTD (Hire, Train, Deploy) business devoted to developing world-class Data Science amp; AI talent in India. We specialize in bespoke training for engineers, enabling them to meet the demands of global-remote companies in the areas of Data Science, AI, and GPT. Our mission seeks to create a powerful, capable workforce that can compete on a global level, and we aim to assist our client partners and engineers in achieving their objectives through our talent services.

There has been a considerable change in working with tech talent, and organizations can now access agile teams that are remotely located. TeamEpic is an excellent way for companies to tap into India, the leader in tech talent. Our services enable client-partners to benefit from this on-demand data talent pipeline, without dedicating years of resources towards assembling the expertise and know-how needed for doing so in-house.

TeamEpic’s first area of practice is in Data Science and Engineering amp; we are looking for a Performance Marketing Executive who will be responsible for developing, executing, and optimizing digital advertising campaigns. The ideal candidate should have a strong background in performance marketing with a focus on achieving specific KPIs such as growing our newsletter subscriber base and generating qualified leads.

Requirements

Strategy Development

• Collaborate with the marketing team to develop a comprehensive performance marketing strategy that aligns with the company's objectives and focuses on the defined KPIs (newsletter subscribers' growth and qualified lead generation)
• Identify target audience segments and recommend the best channels and targeting options for reaching them.
• Propose creative ad formats, messaging and visuals to optimize engagement

Campaign Management

• Create, launch and manage advertising campaigns on LinkedIn, Instagram and Google Ads, with a focus on increasing newsletter subscribers and generating sales qualified leads.
• Conduct A/B testing to identify the best-performing ad variations and implement learnings in future campaigns.
• Work closely with the content writer and graphic designer to develop engaging ad creatives, copy and landing pages.
• Manage budgets, monitor and optimize campaigns to maximize ROI to ensure the allocated budget is utilized efficiently.
• Adjust targeting, bidding and ad placements as needed to drive optimal performance.
• Coordinate with the product manager and team to ensure alignment between performance marketing efforts and overall business objectives.

Analytics and Reporting

• Setup and manage tracking and analytics tools to measure the performance of marketing campaigns.
• Monitor KPIs such as impressions, clicks, conversion rate and cost per acquisition.
• Provide regular reports to the product manager and team, highlighting campaign performance, insights, and recommendations for future strategies.

Benefits

We recognize how important our people are and acknowledge and support the things that are important to them. We focus on the full team member's experience. We aim to create a positive working environment supporting personal and collective development where our people can grow their skill sets, continuously challenge themselves, develop their careers, and work together as a team and with our customers.

We try to achieve this by:

• Supporting individual development through growth opportunities and internal mobility.
• Flexible hours: Choose how, when, and where you work.

Job Rewards and Benefits