CPT-4232 Marketing VA - Marketing Strategist
20four7VA, India

• Develop customized or personalized strategies for the clients of the company based on their industry and business on the Digital campaigns at the same time working on the same tasks for the company. (If time can still accommodate additional clients)
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• •Digital Marketing Strategy:
• * Conduct market research and competitor analysis.
• * Develop comprehensive digital marketing strategies and plans.
• * Identify target audiences and define customer personas.
• * Set goals and key performance indicators (KPIs) for digital marketing campaigns.
• * Create and present strategic recommendations to clients or stakeholders.
• * Be able to provide turn-around time for specific tasks that can be done and that needs to be offloaded to either a solo content writer/copywriter and or Social Media Manager if needed
• * Help build a team in digital advertising by providing tasks and recommending next steps and strategies as the company grows
• *Funnel Creation:
• * Develop funnel strategies aligned with marketing goals.
• * Map out the customer journey and identify touchpoints.
• * Envision and provide inputs for the Design of landing pages, opt-in forms, and lead magnets. Coordinate this with the designer and developer and provide oversight approval
• * Implement lead capture and email automation systems. Recommend system if not yet existing
• * Build sales funnels, including upsells, down sells, and cross-sells. Recommend system if not yet existing
• * Optimize funnels for conversion and customer retention.
• *Content Marketing:
• * Develop content marketing strategies.
• * Create and manage content calendars.
• * Write and optimize content for websites, blogs, social media, email campaigns, etc.
• * Be able to provide oversight for keyword research and provide directions to implement SEO best practices.
• * Coordinate with designers, writers, and other team members for content creation.
• * Track content performance and make data-driven recommendations.
• *Social Media Marketing:
• * Develop social media strategies aligned with overall marketing goals.
• * Create and curate engaging content for social media platforms.
• * Manage social media accounts and schedule posts using tools.
• * Monitor social media channels for mentions, comments, and inquiries.
• * Analyze social media metrics and optimize campaigns for better performance.
• *Email Marketing:
• * Develop email marketing strategies and segmentation.
• * Create and optimize email campaigns using marketing automation tools.
• * Write compelling email copy and subject lines.
• * Monitor email deliverability, open rates, click-through rates, and conversions.
• * Segment and maintain email lists for better targeting.
• *Project Management:
• * Coordinate with various stakeholders to ensure the timely execution of campaigns.
• * Manage digital marketing projects and allocate resources.
• * Set deadlines, track progress, and provide regular updates.
• * Ensure effective communication and collaboration within the team.
• * Handle budgeting and cost tracking for campaigns.
• * Provide oversight and ask for reports from the team in terms of Digital Marketing success (website traffic, analytics report, SEO reports, etc)
• * Continuous Learning and Professional Development:
• * Stay updated with the latest digital marketing trends, strategies, and tools.
• * Attend industry webinars, conferences, and training sessions.

• Marketing VA can recommend tools to help in campaigns and strategies

• What we offer:
• Competitive rates
• Weekly payments
• Annual rate increase (based on performance)
• Paid time off
• Paid holidays
• Various open roles available
• Free training and upskilling
• Constant support and guidance from managers and mentors
• Clear schedules and guidelines
• A vibrant community always ready to support you
• And more!

Job Rewards and Benefits