Job Summary-The Monetisation analytics team is hiring an Analyst to execute the content and key projects initiatives, experiments and produce actionable insights which impacts the revenue stream.
About the team-We serve high quality content to millions of customers across millions of devices, all of whichare constantly evolving and changing. Our vision is to be the first destination for the customerswho wish to be entertained, whenever they want, whatever they want. You will be part of theCategory Analytics team, that is responsible for end-to-end content analytics within theMonetization team. As part of the team, you’ll be responsible for executing key projects in thesports content workstream and other initiatives/experiments directly impacting the contentrevenue stream. You’ll work closely with the category business team to generate actionableinsights and drive data driven decision making in content strategy. In essence, we’re looking atputting in some serious data-driven brains behind our content strategy!We have built one of India’s largest, highly scalable and distributed Subscription platforms in theOTT landscape. Our Ad Platform rides on top of this scale and is among the top VideoAdvertising Platforms in India and our aspiration is to make it the largest Video AdvertisingPlatforms because no one knows Video-On-Demand, Live Sports and Ads like our Ad Tech teamdoes.
Reporting To Senior Manager - AnalyticsKey Responsibilities-
- Interpret data, analyze results using analytics, research methodologies, and statistical techniques
- Generate data-based insights that help to launch impactful and effective marketing and user acquisition amp; retention programs
- Develop an in-depth understanding of the customer journey and current trends to improve marketing initiatives
- Dive deep into campaign performance data to identify opportunities for improvement
- Prepare, analyze, and summarize various weekly, monthly, and periodic operational results for use by various key stakeholders, creating reports, specifications, dashboards, and flowcharts
- Collaborate with Product for data tracking and implementation of tools like Amplitude, Appsflyer, etc
- Enable smart analytics by building robust, reliable, and useful data pipelines and data sets that can power various analytic techniques like regression, classification, clustering etc
Skills Attributes for success-
- Advanced analytical skills with experience collecting, organizing, analyzing, and disseminating abundant information with accuracy
- The ability to write reports and dashboarding with excellent verbal, written, and visual communication skills.
- Having exposure to the Pamp;L, revenue and profitability workstreams is a plus point.
- Demonstrated experience in predictive analysis, and expertise in SQL, Excel, Python (Pyspark is a plus)
- Familiar with digital analytics and clickstream data. Preferably has experience with Amplitude, Google analytics, Appsflyer, etc.
- Excited about operating independently, demonstrating excellence, and learning new technologies and frameworks.
- Experienced at telling / documenting stories with data insights and communicating to stakeholders at all levels of the business.
Preferred Education Experience-
- Graduate degree or equivalent, preferably in Statistics/Operational Research/Mathematics
- 2-3 years of professional experience in Business Intelligence/Data Analytics/Modelling.
- Preferably within a large scale digital business.
Why Join Us-
- A huge opportunity to work on high scale problems and impactful projects which will be first of its kind and noble in nature
- Opportunity to work with high performance teams across diverse functions and leaders
- No Dress Code, Unlimited Leaves, Diverse amp; Inclusive Culture and Fun Life Balance
About Us-
- Disney+ Hotstar is India’s leading streaming platform that has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 18 languages and coverage of major global sporting events. As a mission-driven organisation with a relentless focus on our users, we are dedicated to attracting and retaining world-class talent to drive our success.
- Disney Star prides in being an Equal Opportunity Employer. We hire, train, promote and compensate employees on the basis of individual competence and potential without regard for race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status or non-job-related disability, as well as all other classifications protected by applicable laws.
Links -
- www.hotstar.com
- https://careers.hotstar.com/join-us
- https://www.linkedin.