Job Description:
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Monitor, report, and evaluate PPC campaigns and website analytics projects.To maximise the return on investment (ROI) from paid search ads, conduct experiments, gather and analyse data and results, and discover trends. Handle campaign expenses while adhering to a spending plan, calculating monthly costs, and settling differences. For search engine marketing, improve the copy and landing pages. continual keyword research, expansion, and optimisation Investigate and put suggestions for search engine optimization into practise. Study and evaluate the advertising links of competitors. Create and put into action a link-building plan. Collaborate with the development team to make sure freshly created code complies with SEO best practises. Drive SEO in content production and content programming by collaborating with the editorial and marketing teams. Suggest alterations to website design, content, linking, and other elements to enhance search engine rankings for targeted keywords.Requirements
- Proven SEO experience
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Knowledge of ranking factors and search engine algorithms
PART-TIME, REMOTE OR HYBRID NOT AVAILABLE