Assistant Marketing Manager- Paid (Full Time, Remote)
Hike, India

At Hike, we’re building the Rush Gaming Universe

We're taking gaming, one of the fastest-growing segments of entertainment in India, and converting it into a brand new source of economic opportunity. We're building a new kind of game economy where players can play, earn amp; grow and become true owners in the very networks that they help create.

The Hike Code is our value system. We aim to live and breathe by these every single day. They inspire us to be the best we can be and they are weaved into every part of our decision making, how we review performance and much more. We have 9 core values:

• Top Talent in Every Role Both a quest for greatness amp; shared values are important to us
• Pro-Sports Team Strength-based, results-driven with a "team-first" attitude
• Customer Obsession We exist to delight our customers
• Innovate amp; Make Magic Courage to walk into the unknown and pioneer new fronts
• Owner not a Renter Proactive amp; radically responsible. Everyone is an owner
• Think Deeply Clear mind, obsession to simplify amp; data-informed
• Move Fast Ruthless prioritization amp; move fast
• Be curious amp; keep learning Curiosity to acquire new perspectives, quickly
• Dream Big Courage to climb big mountains

Do these resonate with you? If so, read on!

Skills amp; experience we're looking for

• Has a sharp understanding of social media and building social-first brands I Top talent in every role
• Proven experience (2-4 years) in marketing, with a strong focus on Google Ads, Facebook Ads, and influencer marketing I Top talent in every role
• Creative thinker with an analytical, data-driven approach to executing ideas I Think Deeply
• Demonstrated success in leading cross-functional creative and strategic planning processes, delivering end-to-end execution I Top talent in every role
• You have prior experience in using marketing analytics tools and metrics such as CPA, visits, unique visits, conversion rates, latency, bounce rates, etc. I Top talent in every role
• Ability to effectively communicate and manage relationships with external vendors and partners I Pro sports team
• Natural trend tracker and keep up with all the major news and updates in the digital and consumer media space | Be curious amp; keep learning
• Strong analytical skills amp; critical thinking. You look at the numbers, trends, and data, and come to new conclusions based on the findings I Think Deeply
• Creative, innovative, and constantly looking to push the boundaries to develop unique marketing campaigns | Innovate amp; Make Magic
• You have limitless inspiration, an obsession with social media, and a keen eye for detail | Be curious amp; keep learning
• Demonstrated ability to achieve strategic goals in an innovative and fast-paced environment and to evolve product strategy based on research, data, and industry trends | Move Fast

You will be responsible for

• Operations: Identify trends and insights, and optimize spend and performance based on the insights

• Strategy: Conceptualize and deliver the strategy and plans for social media marketing across all key brand channels including Instagram, Twitter, Snapchat, Facebook, and YouTube
• Operations: Support the marketing team by crafting social-first topical/occasion-led and innovative campaigns all year round. Also, build the social leg of all consumer marketing campaigns
• Ownership: Responsible for initiating amp; drive projects across the digital marketing team to drive new customer acquisition

• Analytics: Using analytical tools, monitor and evaluate the company's social media presence and performance
• Operations: Champion influencer marketing as a strong lever in the overall social marketing mix
• Ownership: Be responsible for the monthly social calendar by developing content that supports the entire business leading to brand love and social engagement
• Collaboration: Collaborate with cross-functional teams, including game developers, designers, and community managers, to ensure marketing efforts align with product launches and updates
• Operations: Provide product feedback on third-party tools used for Paid Social
• Strategy: Grow awaren

Job Rewards and Benefits