Dentalkart is a leading B2B platform in the Health, Wellness and Fitness industry that offers a wide range of dental supplies to dental practitioners and healthcare professionals. We are looking for an experienced Search Engine Optimization (SEO) Specialist to join our team and manage all search engine optimization activities. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
As a successful candidate, you will have in-depth knowledge of white-hat SEO techniques and be able to manage multiple SEO campaigns. You will also be responsible for analyzing our website and SEO strategies to identify areas of improvement, provide recommendations and implement effective solutions.
Responsibilities
- Develop and execute successful SEO strategies
- Manage all aspects of SEO including content strategy, link building and keyword strategy
- Analyze website and SEO strategies to identify areas of improvement
- Optimize website content, meta tags, structure and URLs for search engines
- Collaborate with marketing and product development teams to ensure SEO best practices are implemented
- Stay up to date with changes in search engine algorithms and industry trends
- Monitor and report on SEO key performance indicators (KPIs)
Requirements
- Proven experience as a SEO Specialist
- Knowledge and expertise in white-hat SEO techniques
- In-depth experience with website analysis using a variety of tools such as Google Analytics
- Experience with A/B testing and other testing methods
- Familiarity with HTML, CSS and JavaScript
- Strong analytical skills and data-driven thinking
- Excellent communication and collaboration skills to work effectively with cross-functional teams
- Bachelor's degree in Marketing, Communications, Journalism or related field.