Manager, Product Marketing (APAC and EMEA)
LRN Corporation, India
Job Description
Position: Manager, Product Marketing, APAC and EMEA
Location: Hybrid, 2-3 days per week in office
Do you want to use your Product Marketing expertise to help people around the world do the right thing? Join us at LRN to be a part of a global company with 500+ employeeswhere you can have maximum impact.
LRN works to propel organizations forward with the partnership, knowledge, and tools to build ethical culture. More than 2,800 companies worldwide (including some of the world’s most recognizable brands) utilize LRN services and leverage LRN e-learning courses to help navigate complex regulatory environments and foster ethical, responsible, and inclusive cultures. In partnership with LRN, companies translate their values into concrete corporate practices, training materials, and leadership behaviors that create a sustainable competitive advantage. By acting upon shared values, companies and their people find the means to out behave and outperform
As Product Marketing Manager, you will develop, manage, and execute on customer and competitive research, product value propositions and messaging, and go-to-market and sales enablement programs that support new business and customer growth goals with a focus on priority markets in APAC and EMEA. This will involve collaborating cross-functionally with Sales, Product, Customer Success, Marketing, and General Managers to craft programs and tactics that improve the sales process and buyer experience.
You will help to drive product marketing strategy across the LRN suite of offerings from ideation through execution, ensuring that the voice of the customer is deeply embedded in all activities. Most importantly, you will help create a world-class organizational readiness process for all go-to-market launches and customer growth initiatives that include buyer personas, messaging, and sales training and enablement materials.
You will excel in this role if you are organized, decisive, agile, and iterative; and thrive in ambiguity and with autonomy.
What you will have the opportunity to do:
Be accountable for driving product adoption and high-quality demand in the form of PQLs that result in new client wins. Develop and tailor marketing plans that include country/region specific targeting, value proposition, key messaging, competitive analysis, ICP targeting, and sales enablement plans that impact revenue growth in high-priority regions within Europe, Middle East, and Asia-Pacific.
Work closely with marketing, product, and in-region sales teams to help drive our go-to-market strategy, positioning, and sales enablement for key products and priority markets. Produce enablement collateral including fact sheets, sales slides, discovery questions, talk tracks.
Conduct, synthesize, and produce research reports on competitive intelligence, creating and updating battlecards, as necessary.
Own launch execution for key products and identify opportunities to drive product-led growth. Help define and scope product marketing and related campaign projects, and take ownership of assigned projects, following them through from planning to drafting to review to revision.
Represent the regional voice of the customer internally. Participate in Voice of Customer interviews, analyzing findings, and identifying areas of opportunity across sales, messaging, and marketing collateral.
Ensure we are resonating in market. Evaluate and adjust product descriptions, features, value propositions, and differentiators resonate across different channels with audiences in our priority markets.
Drive adoption of marketing and sales collateral. Help improve the organization and delivery of existing marketing collateral, reduce redundancy, eliminate outdated or unnecessary information, and improve overall product-related content experience.
Must have skills:
- APAC specific knowledge with priority in Japan, Singapore, Malaysia, Hong Kong, Japan, Australia, New Zealand.
- Experience within a Global company.
- B2B SaaS experience.
- Demonstrated understanding of how business is conducted in APAC and EMEA priority regions.
- Proven experience conducting competitive landscape and customer research.
Nice to have skills:
- Enthusiastic collaborator who works well as a part of a team.
- Relentless curiosity and a knack for understanding people.
- A quick study who is resourceful and flexible.
- Self-starter with good instincts to prioritize and balance multiple ongoing projects.
- Strong partnership skills with emphasis on collaboration, proactive, flexible, can-do attitude.
- Ability to b