Marketing Director (Remote)
Canibuild Au Pty Ltd, India

About us

Canibuild (www.canibuild.com) helps the residential construction industry automate and improve how construction is sold, designed, and approved.

Work alongside a mix of embedded construction professionals and leading software developers to research and develop cutting edge applications.

Today, we are a growing SaaS startup with a rapid subscriber user base from around the world including United States, Canada, Australia, and New Zealand.

Job Summary

The Marketing Director is responsible for the overall development and execution of marketing strategies to drive brand awareness, lead generation, and customer acquisition

Job Responsibilities

• Develop and execute comprehensive marketing strategies aligned with the company's goals and objectives, encompassing brand positioning, lead generation, customer acquisition, and retention
• Lead and mentor a team of marketing professionals, providing guidance, performance management, and fostering a collaborative and high-performing culture
• Oversee the development and maintenance of the company's brand identity, ensuring consistency in messaging, visual identity, and customer experience across all marketing channels
• Develop and implement a content strategy that aligns with target audience needs and marketing goals, overseeing the creation of compelling and engaging content across various platforms
• Drive digital marketing efforts, including search engine optimisation (SEO), pay-per-click (PPC) advertising, email marketing, social media campaigns, and website optimisation, to generate website traffic and high-quality leads
• Collaborate with the sales team to develop and execute lead generation programs, leveraging various marketing channels and tactics to generate a steady flow of qualified leads
• Utilise data-driven insights to measure and analyse marketing campaign performance, website analytics, lead conversion rates, and customer behaviour, providing actionable insights and recommendations for optimisation
• Collaborate closely with cross-functional teams, including sales, product, and customer success, to ensure marketing initiatives align with overall business objectives and support revenue growth
• Manage the marketing budget effectively, monitoring expenses, allocating resources, and optimizing spend to maximize return on investment (ROI)

Requirements

• Bachelor's degree
• 12 years of experience in marketing for a SaaS company, with 5 yrs experience in managing cross functional marketing teams
• Proven experience in marketing leadership roles, preferably within the SaaS industry for US market
• Strong understanding of marketing principles, tactics, and trends, with a track record of developing and executing successful marketing strategies
• Experience leading and managing a team, fostering collaboration, and driving team performance
• In-depth knowledge of digital marketing channels, including SEO, PPC advertising, email marketing, social media, and website optimisation
• Strong analytical skills with the ability to derive insights from data and translate them into actionable strategies
• Excellent written and verbal communication skills, with the ability to effectively communicate with internal and external stakeholders
• Strategic thinker with the ability to develop innovative marketing campaigns and initiatives
• Proven ability to manage multiple projects, prioritise tasks, and meet deadlines in a fast-paced environment
• Strong business acumen and a customer-centric mindset
• Proficiency in using marketing automation platforms, CRM systems, and analytics tools to drive data-driven decision-making and measure marketing performance
• Willing to work 9:00 PM to 5:00 AM IST
• Willing to work from home, full-time

Benefits

• Competitive salary packages
• A dynamic work environment
• Full-time remote work

Job Rewards and Benefits