Lead - Content and Brand Marketing
Directi, India
Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
May 24, 2023
Last Date
Jun 24, 2023
Location(s)
Job Description
About Titan
Titan is the first customer-centric email suite created specifically for professionals and small business owners, with features designed to enable deeper, more meaningful relationships with customers. Available through leading web hosts, site builders, and domain registrars, Titan provides dynamic tools needed to effectively build customer relationships over email.
Titanwas founded by Bhavin Turakhia, who has also been the Founder/Co-Founder of Directi, Radix and Zeta with 1000+ employees, millions of customers and a combined enterprise value of over $2 billion. We at Titan envision a future where email is purpose-driven, steering users toward the work that demands priority. Ultimately, we believe that, in building a business, every moment matters. We best serve our customers when we enable them to utilize every moment by providing tools that empower them to build incredible new brands, businesses, and organizations.
In 2021, Titan received a $30M investment from Automattic, parent company ofWordpress.com, valuing Titan at $300M.Automattic Values Business-Email Startup Titan at $300 Million
These links will give you more context about Titan:)Introduction to Titan -https://www.youtube.com/watch?v=FPFzto2EqPYTitan for Partners -https://www.youtube.com/watch?v=RcUChtuBLh0
Titan is a rapidly growing technology company that's seeking a motivated marketing leader to drive content and brand marketing for our innovative all-in-one business email suite, Neo. We're in the early scaling stage, acquiring many customers monthly through search engine marketing, referrals, and content marketing.We are on the hunt for a Marketing Leader with a proven track record in growing high-velocity, high-volume SaaS sales. Your mission will be to accelerate our growth by a factor of 50x. This role involves hands-on content creation, executing multi-channel growth strategies, and working closely with both in-house and freelance content creators.What is the job like ?
Who should apply for this role ?
We at Titan love our jobs. And it’s no surprise we get to work on exciting, new projects with some of the best brains in the industry, and that too in a vibrant atmosphere that is designed to be comfortable and condu
Titan is the first customer-centric email suite created specifically for professionals and small business owners, with features designed to enable deeper, more meaningful relationships with customers. Available through leading web hosts, site builders, and domain registrars, Titan provides dynamic tools needed to effectively build customer relationships over email.
Titanwas founded by Bhavin Turakhia, who has also been the Founder/Co-Founder of Directi, Radix and Zeta with 1000+ employees, millions of customers and a combined enterprise value of over $2 billion. We at Titan envision a future where email is purpose-driven, steering users toward the work that demands priority. Ultimately, we believe that, in building a business, every moment matters. We best serve our customers when we enable them to utilize every moment by providing tools that empower them to build incredible new brands, businesses, and organizations.
In 2021, Titan received a $30M investment from Automattic, parent company ofWordpress.com, valuing Titan at $300M.Automattic Values Business-Email Startup Titan at $300 Million
These links will give you more context about Titan:)Introduction to Titan -https://www.youtube.com/watch?v=FPFzto2EqPYTitan for Partners -https://www.youtube.com/watch?v=RcUChtuBLh0
Titan is a rapidly growing technology company that's seeking a motivated marketing leader to drive content and brand marketing for our innovative all-in-one business email suite, Neo. We're in the early scaling stage, acquiring many customers monthly through search engine marketing, referrals, and content marketing.We are on the hunt for a Marketing Leader with a proven track record in growing high-velocity, high-volume SaaS sales. Your mission will be to accelerate our growth by a factor of 50x. This role involves hands-on content creation, executing multi-channel growth strategies, and working closely with both in-house and freelance content creators.What is the job like ?
- Content Creation and Brand Definition: As the marketing leader, you'll be the driving force behind all content creation for Neo, carving out and defining Neo’s brand in the process. You'll take on the role of editor-in-chief, ensuring the delivery of our content marketing plan in collaboration with the digital marketing team. This includes writing and creating videos, banner ads, and being responsible for editing and signing off on all copy, including product, social and brand microscopy.
- Brand Marketing: Your work will also involve engaging with publishers, influencers, media and paid channels to increase Neo’s mindshare and elevate our brand. You'll be expected to create branded content assets and products (eg. Business name generator, Neo Email Academy) and work on getting them to rank. You will also be in charge of creating a multi-media content programme, including video and podcasts.
- Organic Acquisition: A significant part of your role will be to collaborate with internal organic/SEO focused team members to create valuable owned assets. You will be responsible for content marketing through owned assets like a blog, business name generation tool, new business academy, etc., and driving referral traffic through content partners which feature our products and offerings prominently with non-paid interventions.
Who should apply for this role ?
- Proven experience executing a 0-1 growth playbook
- Hands-on content creation experience for consumer or B2B SaaS brands in any medium (video, audio, copy)
- Extensive experience in executing a multi-channel growth strategy with a focus on paid, brand-based, and organic motions
- 5-8 years of relevant work experience, preferably in consumer technology or SaaS
- Tier 1 MBA graduate
- Content creation experience across copy, video, and audio
- Deep expertise in at least 2 out of the following 3 areas: content marketing, brand marketing, acquisition marketing
- Experience working with influencers, affiliates, and media to get boosts from each of those channels
- Comfortable with reaching out and establishing relationships with publishers, affiliates, and other referrers
- Knowledge of leveraging brand investments to drive customer acquisition and experience with brand media buying
- Experience creating content for paid and organic campaigns across multiple performance channels, including SEM, display, video, and social
- Sharp copywriting skills and ability to work with a dedicated copywriter to put out copy that is polished, snappy, and on-brand.
We at Titan love our jobs. And it’s no surprise we get to work on exciting, new projects with some of the best brains in the industry, and that too in a vibrant atmosphere that is designed to be comfortable and condu
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