About Packt
Packt is a global, technical learning publisher with a turnover of 18m and over 400 staff based across the globe, primarily in India and the UK. Principally serving B2C customers worldwide, its major clients include Microsoft, IBM, and Oracle.
We are a leading publisher of technical learning content, able to publish books on new and emerging tech faster than any other publisher in the world. Our mission is to increase the shared value of deep tech knowledge. We are tech content engineers and work with some of the most interesting technical minds and ground-breaking creators on the planet. For more details, see?www.packt.com
Role Overview
Title and community marketing are the core part of Packt’s publishing system and ensure that each publication is given the awareness and publicity it needs to become a breakout title. Reporting to the Senior Developer Relations Marketing Manager, the Senior DevRel Marketing Executive is responsible for coordinating between the Author, Operational, and Commercial teams to ensure that our Books are effectively marketed to their target audiences. This will involve ensuring that titles are announced well at least 3 months before publication on core channels and that the author is supported in conducting marketing activities. The Senior DevRel Executive is also a community-centric and community-facing role responsible for outreach and community partnership development to ensure maximum exposure to the right audience for all Packt titles.
What is Developer Relations (DevRel), and how does it contribute to Packt?
DevRel Marketing at Packt involves building authentic relationships with the developer community. The DevRel team is responsible for driving title awareness and visibility through title reviews, influencer marketing, editorial reviews, book forewords, conference sponsorships, and community partnerships.
These relationships enable visibility and awareness of our titles and brand in the community.
The Senior DevRel Marketing Executive is responsible for collaborating with community managers, influencers, tech creators, and organizations on outreach initiatives to drive awareness and visibility of titles. The Senior DevRel Marketing Executive is responsible for getting the title in front of the target audience through community networks. Building and nurturing relationships are key in this role.
Title Marketing
Community Outreach and Marketing
Mentoring and Training
Process Management
Promote Brand Advocacy
Competencies